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Your employer brand is your reputation as an employer. A strong employer brand can be the difference between talented candidates knocking down your door wanting to work for you, and recruiters struggling to fill key roles. Is your employer brand drawing in the talent you need to succeed?

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  • 2020 employer branding report

    Every year, we survey Canadian workers to determine what factors are most important to them. We delve into what workers look for when they're searching for a job, and what makes them choose to stay with their current employer. In our employer branding report, we uncover trends and insights that will help you strengthen your employer brand.

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  • activating a global employer brand locally

    While it’s important to nurture your employer brand at a corporate level, a lot of the tactical work of implementing a successful employer brand happens on a local level. In this whitepaper, we explore how to mobilize your local workforce to build an employer brand that’s targeted to each region you operate in. We share tactics to build an employer brand that resonates with employees across cultures and considers local nuances.

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  • use technology to enhance your employer brand

    Developing your employer brand is typically a time-intensive process that requires a lot of effort on your part. Thankfully, in our digital-driven world there are lots of tools emerging that can streamline the process of building a strong, resilient employer brand that resonates with your current employees as well as outside talent. In this whitepaper we point your toward different tools and strategies you can tap into to streamline your employer branding efforts.

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  • develop a professional employer brand

    Today, the market for talent is extremely competitive. Attracting top-tier talent requires carefully considering your employer brand and how you engage with talent. To gain access to the talent market, you must create a compelling story about your brand and why job seekers would want to work for you. If you skip out on building your narrative, you'll find it difficult to attract the best of the best talent.

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  • why your employer brand matters

    In today's extremely competitive job market an employer brand is no longer a nice-to-have. Defining your employer brand and devoting time and resources to maintaining it are now essential if you want to have any hope of finding the skilled talent your business needs to operate successfully. If you're not carefully considering how you interact with talent, and the message you're conveying to both active and passive job seekers you're already one step behind. But this whitepaper will help you get up to speed!

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  • how to create a memorable experience for candidates

    Whether a candidate ends up getting the job or not, they should walk away from any interaction with your organization thinking positively about your brand. If your communication is poor or candidates feel neglected or mistreated, they may write off your business for good. Learn how to create a memorable candidate experience that creates positive associations.

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the art of attracting top-performing talent.

Attracting the type of talent your company needs to succeed isn't as simple as posting a job description and hoping for the best. A strong talent pipeline requires a carefully executed strategy. Is your talent attraction delivering the best candidates to your team?

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corporate social responsibility

Your corporate social responsibility policy is a key part of your employer brand. Workers want to know if the social issues you stand behind align with their own beliefs. Is your social responsibility policy setting the right tone?

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rethinking employee compensation and benefits.

Attracting skilled workers isn't just about offering a competitive salary and benefits package (though that helps!)  Today's workers look for more than just monetary compensation. From flexible work opportunities, to work-life balance, to job security, to interesting work, there are a lot of factors at play. Are you offering the right mix of benefits?

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