Developing your personal brand is important But it’s a task that cannot be understated. Your personal brand is the professional image that you convey to other people. Whether positive or negative, you have opinions on most brands. Well, the same is true when it comes to your personal brand. People have a certain image of you when they hear your name.

what is your personal brand?

You may be thinking to yourself, what is your personal brand? To put it briefly, your personal brand is your reputation. And you can improve your personal brand the same way you work on your reputation. Since everything is moving online now, so should your personal brand. We cover how to use your online presence to influence your personal brand in this guide.

importance of personal branding

You cannot underestimate the importance of social media. When employers filter through candidates, they often pay attention to their digital presence. What is your digital presence saying? It’s essential to develop your personal brand online and know what your personal brand is saying about you to potential recruiters. This guide will help and teach you how to fully set up your social media profiles in a way that appeals to employers.

considerations for your personal brand

When presenting yourself on any social media platform, it’s essential to be aware of what you upload to social media and what you’re posting. Everyone can see the thoughts and opinions that you post online. It’s not uncommon for people to lose out on opportunities because of old posts coming back to haunt them. Make sure you are posting content that isn’t offensive or content that is taking an extreme opinion.

interested in developing your personal brand?

This guide will teach you how to create a professional personal brand to help you land your next job.

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your next career step

If you’re looking for your dream job, the Make It Happen Toolkit has everything you need to make your next move a positive one. This guide can help you navigate building your own personal brand. Don’t forget to explore each section of this series, which you can download from our site to help empower you to move into your next role with ease.

check out more insights on personal branding

Once you’ve read this guide and mastered the basics of developing your personal brand, check out more tips and advice to further refine your brand.

more personal branding tips