what is a marketing manager?
As a marketing manager, you promote a brand, service or product. You ensure the company communicates the right message to retain and attract prospective customers. The role requires a marketing generalist to oversee and plan various activities. Your job is to launch marketing promotions, including social media campaigns, events and electronic direct mail (EDM) activities.
Marketing managers lead marketing teams to ensure their efforts are fruitful. You estimate the market demand for your employer's products or services and develop a creative strategy for driving customer interest through multiple channels. Most companies develop a marketing process to simplify and ensure that the strategy aligns with the company's policies.
As a marketing manager, you work in various industries. If you are interested in financial services, you could supervise financial services sales agents and insurance agents. Alternatively, you can work for retail or manufacturing businesses and focus on finding big clients for bulk purchases.
With the dynamic marketing industry, most employers prefer hiring marketing managers with digital marketing expertise. You don't need specialized qualifications or expertise in the business sector, but you should be capable of adapting to ever-changing consumer needs, enabling you to keep up with your competitors.
Would working as a marketing manager suit your creativity? Then read on to find out what competencies and qualifications you need to thrive in a marketing manager role.
marketing manager jobsaverage marketing manager salary
According to Job Bank, marketing managers receive a salary of $80,941 per year. In entry-level positions, your salary starts at $64,750 annually. The earnings increase with experience and qualifications. Top-ranking marketing managers receive a salary of $197,058 yearly.
how to increase your salary as a marketing manager
Multiple factors influence the salaries of marketing managers. For instance, your skills and expertise determine your earnings. As your experience improves, you gain new skills and can contribute more to the company. Hence, you earn a higher salary than new marketing managers.
Working for a large multinational company improves your salary prospects due to substantial resources. Working for a smaller company lowers your salary since the available resources are limited. Small companies also handle low-budget projects, reducing the expected earnings. Your location also determines your salary. Some regions offer a higher salary because of the higher demand for marketing managers. For example, working in Quebec earns you more than in New Brunswick or Prince Edward Island.
types of marketing managers
Some of the different types of marketing managers include:
- brand marketing managers: as a brand marketing manager, you build a company's brand awareness. You find marketing strategies that positively market your company, highlighting the benefits of choosing the brand over its competitors.
- content marketing managers: as a content marketing manager, you supervise the creation and publication of content. You drive traffic to the organization's website and provide value to customers with useful content.
- digital marketing manager: you create and implement marketing campaigns for online channels. Your job is to improve social media advertising campaigns and the search engine rankings of the company's website to improve visibility, traffic and conversion rates.
working as a marketing manager
If you are excited about building brands and promoting businesses, you will enjoy working as a marketing manager. Here are some marketing manager tasks, duties and work environments.
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what does a marketing manager do?
Some of the responsibilities of a marketing manager include:
- designing and managing marketing campaigns: as a marketing manager, you conduct market research and generate ideas on the best marketing methods. For instance, you study competitors, ensure the marketing campaigns address consumer problems and build up the hype around your products. When you implement the marketing strategy, you adjust it to optimize performance.
- implementing new marketing strategies: as a marketing manager, you follow the strategic plan set up by an organization. The marketing director creates most of the marketing strategies, and you implement them by prioritizing campaign activities with the best results on the marketing roadmap. When you implement the strategies, your company can maintain a competitive advantage in the market.
- overseeing the creation of campaigns and content: every business wants to deliver the best campaigns to gain a competitive edge over its competition. As a marketing manager, you supervise the campaign creation process, from idea generation to execution. You ensure every marketing effort aligns with the company's strategic objectives. You also set the content strategy, create the editorial calendar and review content for marketing purposes. Ensuring every piece of content conveys the right brand message and tone helps improve the company's visibility.
- handling external communications: as a marketing manager, you rely on external communications to build brand awareness and improve the sales of various products. You build relationships with the media to promote the company's message. You also engage advertising agencies, partners and vendors when building brand loyalty and expanding market share.
- managing budgets and cross-functional teams: as a marketing manager, you manage budgets and reports for the campaigns utilized by your team. You also coordinate cross-functional teams and ensure they understand their role in the marketing plans. The sales team relies on your expertise to move customers along the buyer journey.
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work environment of a marketing manager
As a marketing manager, you usually work within an office environment. In large companies, employers often create open-plan office arrangements for marketing teams, allowing them to hold brainstorming sessions. You may work alongside your team or have a private office. You organize product launches and outdoor marketing events to build awareness during marketing campaigns.
Due to the dynamic nature of your role, you sometimes work off-site to supervise the creation or production of content marketing videos. You also make TV appearances and talk to the press during product launches and other campaigns. While you can perform some of your duties from home, it is challenging to supervise marketing teams remotely.
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who are your colleagues?
As a marketing manager, you interact with employees at different company levels. For instance, you work with office managers, digital marketing coordinators and business system analysts. You also work with HR managers, customer service representatives and administrative assistants. Since you work closely with sales teams, you are likely to interact with warehouse associates, sales associates and accounting technicians.
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marketing manager work schedule
The average work schedule of a marketing manager is 40 hours a week. That means you work traditional office hours and fulfil your obligations without working evenings and weekends. However, deadlines and last-minute projects may result in occasional evenings or weekends to accomplish your duties. Most marketing managers work full-time while others work short-term contracts. The role also involves travelling to meetings and preparing content at off-site locations. Overseas travel is rare since you supervise small teams.
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career opportunities as a marketing manager
Most marketing managers join the role after working in a sales or marketing team and earning enough experience to lead the team. Accepting a marketing job is the first step toward a managerial position, meaning you can progress up the career ladder. For instance, you could be a branch manager, regional marketing manager, head of marketing or marketing director. You can also specialize in specific marketing areas, such as content or social media marketing.
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advantages of finding a job as a marketing manager through randstad
Working with Randstad offers you a range of benefits.
- always a contact person you can fall back on and ask for help from
- many training opportunities
- a range of jobs in your area
marketing manager skills and education
Explore the educational requirements of marketing managers in Canada:
- university degree: complete a college diploma or university degree in business administration to start your marketing manager career. Alternatively, complete a degree in any related field and specialize in marketing, sales or public relations.
- work experience: gain work experience through entry-level jobs in marketing and sales. Start with sales jobs to learn the skills necessary to work as a marketing manager. With more experience and skills, you'll move on to a higher role.
competencies and characteristics of marketing managers
Some of the qualities of a marketing manager include:
- analytical skills: as a marketing manager, you rely on data and metrics from market research to make decisions. Analytical skills are crucial in sorting, analyzing and evaluating the success of various campaign activities.
- creativity: as a marketing manager, you need a fresh supply of new ideas daily to improve the performance of marketing campaigns. Creativity helps you create compelling content and build a robust marketing strategy.
- project management skills: as a marketing manager, you follow the marketing process, which requires project management skills. You set goals, plan and track progress, and manage teams using project management skills.
- technical skills: as a marketing manager, you need email marketing, search engine optimization (SEO) and presentation software skills to complete your tasks efficiently. Technical and computer skills help you use software programs to manage clients and social media marketing campaigns.
- research and problem-solving skills: as a marketing manager, you rely on your research skills to understand your customers and create suitable promotions. Your problem-solving skills also help you find solutions to customer complaints.
FAQs
Here, you will find the answers to the most frequently asked questions about the profession of a marketing manager.
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what skills are required for a marketing manager?
As a marketing manager, you require customer-focused thinking and good research skills to understand the needs of your target market. Your creativity also helps in creating advertisements and interesting promotions that capture the audience's attention. Project management skills help you manage large promotions and company branding projects.
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how much does a marketing manager make?
As a marketing manager, you earn $80,941 per year. In an entry-level position, you start with a salary of $64,750 annually. However, as your experience improves and you gain expertise in the role, you will likely earn more. Top marketing managers take home over $197,058 yearly.
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what is the role of a marketing manager?
As a marketing manager, you analyze and gather information on new markets and customers. You also supervise teams that create marketing campaigns and check the efficacy of the advertisements.
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is marketing manager a high-paying job?
Working as a marketing manager is a rewarding career. Marketers are highly-paid professionals with excellent opportunities for career growth. Most marketing roles have additional benefits like commissions.
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is being a marketing manager a stressful job?
Working as a marketing manager involves juggling multiple duties, so it can be a stressful job at times. Despite the challenges, the role is rewarding since you directly contribute to the company's revenue.
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how do I find a job as a marketing manager?
Finding a job near you as a marketing manager is easy. Search our job offers. Have you found what you're looking for? Then submit your application using the 'Apply' button top right on the page. No jobs available right now? Send us your resume, and we'll pass it on to a recruiter who will contact you if an opportunity opens up for you.
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