Bilingual Digital Marketing Copywriter - Work From Home

A global company and the undisputed leader in its SAAS software industry is currently looking for a Digital Marketing Strategist. This person will work with the internal agency and analytics to build new user acquisition initiatives. As an end-to-end role encompassing analysis, strategy, and execution, this role is for a data-driven marketer for the Americas who is comfortable working in a team as much as independently.ADVANTAGES- Be part of an organization at the forefront of technology- Dynamic team distributed throughout the world- Motivating manager who wants the development of his team- Autonomy in his role- Temporary contract of 12 months with the possibility of permanence or extensionRESPONSIBILITIESTo find out if you are THE candidate:- Own the strategy, execution, and reporting of lead generation and e-commerce programs in the Americas- Leverage key metrics and data analysis to test and iterate on programs across the sales funnel.-Understand conversion drivers across the portfolio of products and channels (paid search, natural search/SEO, paid social, display, and e-mail) to maximize campaign performance.-Identifying audience segments that are of high value based on campaign, purchase, trial, and website activity.-Evaluate cross-sell and upsell opportunities across the portfolio of Autodesk products.QUALIFICATIONS- - Bilingual or English speaking person only- 5 - 8+ years of experience managing acquisition campaigns using paid search, paid social, display, SEO, and e-mail. Strong background in paid search and SEO- Proven experience in defining and delivering lead generation and e-commerce strategies and programs, developing analytical frameworks, building business cases, and getting buy-in from across the organization for executing on those plans.- Excellent data analysis skills, with experience in leveraging analytics platforms such as Adobe Analytics.- Ability to work independently and in cross-functional teams, influencing and executing across all levels and roles.-Expertise working on lifecycle programs across different digital channels, with a track record of driving conversion.- Excellent data analysis skills, with experience in leveraging analytics platforms such as Adobe Analytics.SUMMARYFollowing your reading, the challenge stimulates you and you are convinced to be the candidate? Jump in the adventure and contact me right now!Valerie :)valerie.lemaylachapelle@randstad.ca

A company in the financial sector, located in Quebec City, is looking for its Director of Digital Marketing. The digital transformation will continue in the coming months with the implementation of a CRM, the definition and marketing of a new service offering and the overhaul of its web platforms.If you want to achieve a major challenge, by transferring your knowledge in digital marketing to your colleagues and having, Above all, fun ... keep reading this posting! ADVANTAGES- Competitive salary ;- Health account ;- Full insurance ;- Pension fund ;- ParkingRESPONSIBILITIESWhat will be your daily tasks?- Creating a marketing communications plan that captures key initiatives and supports growth objectives in collaboration with other members of senior management ;- Managing a digital marketing team;- Manage established timelines and budgets;- Ensure consistency of brand and promotional image across all marketing channels;- Establish KPIs and ensure that they are met;- Monitor and make recommendations on new technological trends and promotional best practices on the web;Your big projects will be : - Redefinition of the service offer ;- Redesign of web platforms (UX/UI);- Selection and Implementation of a CRM QUALIFICATIONSExperience in a management role ;Excellent knowledge of digital marketing strategies and various digital platforms; Experience in the financial field is an asset;Fluency in spoken and written English;Experience in customer journey, an assetSUMMARYContact me right now to discuss!etienne.gaumond@randstad.ca514.605-2735Etienne

A global company and the undisputed leader in its SAAS software industry is currently looking for a specialist in digital marketing campaigns. This person will work with the marketing and paid media teams to effectively execute the various global campaigns. Tasks include developing go-to-market strategies, supporting setup by leveraging marketing technology, and using prospect databases to reach various KPIs, redirect and qualify leads received. Be able to create reports and analyze data for all marketing channels (email, social, SEM, display).To find out if you are THE candidate, read this article:- You measure your success by your contribution to the pipeline and revenue- You are good at collaborating with colleagues and stakeholders to get the job done and you really enjoy being part of a team- You have experience in executing digital marketing campaigns: SEM / PPC, display and social.ADVANTAGES- Be part of an organization at the forefront of technology- Dynamic team distributed throughout the world- Motivating manager who wants the development of his team- Autonomy in his role- Temporary contract of 12 months with the possibility of permanence or extensionRESPONSIBILITIESCOLLABORATE:- Act as the primary liaison with campaign managers, industry marketing, sales and paid media teams- Work on the development and implementation of an annual marketing strategy supporting the business objectives of sales, industry groups and outlining marketing activities to gain notoriety and increase leads.- For each industry, leverage the data to build effective annual and quarterly marketing plans.- Create, generate and implement compelling and measurable marketing campaign ideas for specific marketing industries to generate demand.- Advise on the creation of marketing materials and materials designed for target customer segment and local market needs.- Work with vendors for campaign support as needed.PLANNING AND OPTIMIZING:- Focus on the buyer's journey and deploy digital campaigns based on personas and audiences- Create quarterly marketing plans and allocate budget in agreement with campaign managers- Maintain an accurate and actionable understanding of campaign performance for additional insight or quality of contact dataMEASURE:- Monitor the progress of campaigns / activities and ensure that KPIs are achieved- Prepare quarterly reports and share campaign performance- Ensure that 100% of the budget is spent according to guidelinesQUALIFICATIONS- 3+ years of B2B lead generation experience with proven knowledge and skills specific to digital marketing- Knowledge and experience of Adobe Sales, Google Ads, DisplaySUMMARYFollowing your reading, the challenge stimulates you and you are convinced to be the candidate? TJump in the adventure and contact me right now!Valerie :)valerie.lemaylachapelle@randstad.ca