content creator/social media marketing, Toronto

randstad canada
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job details

toronto, ontario
administrative support
job type
reference number
randstad canada
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job description

Our client, one of Canada's top banks if hiring a Content Creator for a one year contract with long term potential.

The Content Creator, Recruitment Marketing is responsible for writing, designing and editing various types of marketing content (e.g. social media posts, e-newsletters, website assets, infographics, video, digital ads, presentations, etc.) to support our clients Employer Brand content strategy within Talent Acquisition. This role will ensure that content showcases the banks values, culture and thought leadership to potential candidates to increase awareness, engagement, and application conversions.

RESPONSIBILITIES INCLUDE (but are not limited to):

Project Management / Content Creation / Measurement (80%):
• Create, edit and evaluate content to support BMO’s Recruitment Marketing content strategy
• Work with cross-functional teams to ensure the timely execution of effective digital content for marketing activities and brand awareness
• Write, design, edit and monitor performance for Employer Brand posts on social channels and ensure information is accurate, relevant and timely
• Author and edit content developed by internal and external partners for consistency of message and quality
• Report on KPIs for content initiatives (e.g. SEO rankings, organic visits, video views, application completes, etc.) and identify potential opportunities and improvements to drive an increase in leads/conversions and engagements.
• Proactively make recommendations and enhancements to improve content
• Follow/track the use of competitor and cross-industry content to share learnings and opportunities
• Manage a social media calendar that incorporates all lines of business and key audience segments
• Ensure Employer Brand content is aligned with enterprise brand, legal and compliance; abide by governance process for content development

Relationship Management (10%)
• Cultivate relationships with enterprise marketing and talent acquisition stakeholders to understand BMO’s content strategies and best practices
• Work closely with internal partners such as legal, regulatory, compliance, and enterprise social team to ensure seamless execution of content
• Maintain relationships with external vendors and agencies
• Manage social media training documentation and best practice recommendations for recruiters

Administration (10%)
• Establish and manage Recruitment Marketing content briefing and intake process
• Recognize new standards, create new processes and partner with enterprise services team as needed
• Administer content asset repository/toolkit for Recruitment Marketing
• Understand requirements and uphold overall compliance to digital policies, procedures, and brand guidelines, escalating as needed.

up tot $35/hr
Amazing exposure/opportunity with in the bank!
One year contract with long term potential
Downtown Core
Work from home on occasion

• Experienced in writing, designing and editing effective marketing creative, demonstrated by a relevant portfolio
• Marketing experience including advertising, social and digital marketing, with a minimum of 5 years’ experience in social media marketing
• Thorough understanding of marketing processes (brief, creative revisions, approvals, compliance, etc.) and acquisition-focused campaigns
• Demonstrated experienced working cross-functionally with internal and external partners
• Strong written and graphic design skills with proven ability to translate into influential marketing communications and presentations

• Fluency with talent acquisition technology (preferred), and CMS platforms, and analytics/reporting software
• Previous Banking experience

• entrepreneurial
• Analytical thinker whose recommendations are informed by data-based decisions
• Demonstrated success in time management and simultaneously bringing multiple projects through to successful completion
• Project management and ability to manage multiple business priorities and stakeholders at once
• Ability to solve problems creatively and independently
• Self-starter who is proactive, resourceful, and deadline-driven with a bias for action
• Adaptable and flexible to meet changing business requirements and work within a new and evolving team structure

• Bachelor’s degree in Communications, Marketing, Journalism, or related field


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Randstad Canada
Randstad Canada is committed to building a diverse workforce reflective of the diversity of Canada. As a result, we promote employment equity and encourage candidates, especially those who identify as a woman, an Aboriginal person, a person with a disability or a member of a visible minority group, and any others who may contribute to the diversification of our workforce, to apply.

Randstad Canada is also committed to developing an inclusive, barrier-free selection processes and work environments.If contacted in relation to a job opportunity, you should advise your Randstad Representative or your local Randstad branch in a timely fashion of the accommodation measures which must be taken to enable you to be assessed in a fair and equitable manner.Information received relating to accommodation measures will be addressed confidentially.

For all feedback on equity and accommodation needs, please contact your local Randstad Canada Branch.