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Demand Generation Specialist - ABM

job details

summary

    job details
    A global company offering SaaS software to companies in the entertainment, engineering and architecture industry is looking for a full-time consultant for a 1-year term with a high probability of renewal or even tenure.

    This person will collaborate with a team in North America that creates digital campaigns for social media, banners and search focused on respective client accounts. Your role will also be to generate performance reports, analyze them and come up with recommendations to support the work of your colleagues.

    Do you dream of pursuing your career in digital data? Here is the right challenge for you!

    Advantages
    - contractual role of 1 year or more with possibility of permanence
    - be part of a global organization in the technology industry
    - work with colleagues all over the world who are all open-minded and collaborative
    - role in hybrid mode or 100% remote

    Responsibilities
    Reporting and Analysis – 60%
    - Lead the Account Based Marketing reporting efforts across the Americas to help drive critical
    business decisions across regions and industry campaign teams
    - Review reporting and provide analysis of 1:many programmatic account-based campaigns
    and 1:few account-specific tactics for targeted accounts lists on a weekly, biweekly, and
    quarterly basis
    - Use data and dashboards to inform recommendations for future tactics and programmatic campaign adjustments

    Collaboration and Interface – 30%
    - Proactively engage with the appropriate internal and external teams to analyze and optimize the impact of marketing activities

    Campaign Execution – 10%
    - Support marketers in monitoring the delivery and execution of plans, and measure
    effectiveness of resource allocation, efficiency, and ROI to inform any adjustments

    Qualifications
    - BAC in marketing or other related field
    - 1 to 2 years of experience in digital marketing
    - Experience and interest in data analysis
    - Proficiency in Excel, Google Analytics, Campaign Manager; Power BI, SQL (an asset)
    - Bilingualism or Anglophone, the first language is English, so you need to be comfortable with the environment

    Summary
    For more information, contact me!

    Valérie :)
    valerie.lemaylachapelle@randstad.ca

    Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

    Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.
    A global company offering SaaS software to companies in the entertainment, engineering and architecture industry is looking for a full-time consultant for a 1-year term with a high probability of renewal or even tenure.

    This person will collaborate with a team in North America that creates digital campaigns for social media, banners and search focused on respective client accounts. Your role will also be to generate performance reports, analyze them and come up with recommendations to support the work of your colleagues.

    Do you dream of pursuing your career in digital data? Here is the right challenge for you!

    Advantages
    - contractual role of 1 year or more with possibility of permanence
    - be part of a global organization in the technology industry
    - work with colleagues all over the world who are all open-minded and collaborative
    - role in hybrid mode or 100% remote

    Responsibilities
    Reporting and Analysis – 60%
    - Lead the Account Based Marketing reporting efforts across the Americas to help drive critical
    business decisions across regions and industry campaign teams
    - Review reporting and provide analysis of 1:many programmatic account-based campaigns
    and 1:few account-specific tactics for targeted accounts lists on a weekly, biweekly, and
    quarterly basis
    - Use data and dashboards to inform recommendations for future tactics and programmatic campaign adjustments

    Collaboration and Interface – 30%
    - Proactively engage with the appropriate internal and external teams to analyze and optimize the impact of marketing activities

    Campaign Execution – 10%
    - Support marketers in monitoring the delivery and execution of plans, and measure
    effectiveness of resource allocation, efficiency, and ROI to inform any adjustments

    Qualifications
    - BAC in marketing or other related field
    - 1 to 2 years of experience in digital marketing
    - Experience and interest in data analysis
    - Proficiency in Excel, Google Analytics, Campaign Manager; Power BI, SQL (an asset)
    - Bilingualism or Anglophone, the first language is English, so you need to be comfortable with the environment

    Summary
    For more information, contact me!

    Valérie :)
    valerie.lemaylachapelle@randstad.ca

    Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

    Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.