Digital Marketing Specialist

This role is an ideal fit for a digital marketing specialist with 1-3 years of experience. The role will be responsible for developing and maintaining various websites, planning and designing electronic media items, photography and video production, writing and developing blog posts and other online content, implementing email campaigns, and monitoring and uploading organic and paid content to various social media.

This role, which starts in early October, has a flex daytime working schedule where you'll work on Mondays and Wednesdays from home with Tuesdays, Thursdays and Fridays in the Markham office. If this role is of interest, feel free to reach out to madhukar.marupati@randstad.ca

Advantages
- Hybrid role (3 days per week in office)
- Two weeks' vacation
- Competitive yearly salary and overall compensation structure, including great benefits
- Opportunity to help execute multi-faceted marketing plans from scratch


Responsibilities
- Designing, developing, maintaining, integrating, upgrading, updating and troubleshooting various websites (incorporating updated communications and marketing strategies).
- Pllanning and designing electronic media items for e-brochures, email campaigns, banners, call backs, signage, posters, invitations, mobile applications, and other materials as required.
- Video production (arranging video shoots, producing in-house podcasts and webinars, editing media files, creating graphics and animations, and publishing videos to websites and various social media platforms, such as Facebook, Instagram, YouTube, LinkedIn, Yammer, Twitter).
- Photography for marketing materials, platforms, events and other purposes.
- Developing, reviewing, updating and distributing the visual identity program and graphic standards to various units and vendors for wide use.
- Interviewing and writing blog posts, emails and marketing content particularly geared to membership, stakeholders or programs.
- Coordinating development content for publications and courses.
- Monitoring and uploading the content and advertising on Facebook, Instagram, LinkedIn, Twitter, and other platforms, including ongoing lead generation campaigns.
- Developing and implementing internal and external communications, strategic marketing, special events. and developing strong relationships with key constituency groups.
- Servicing and liaising with all internal departments and association committees and sub-committees.

Qualifications
- 1-3 years of experience with Web design and/or content management utilizing Wordpress or similar CMS
- 1-3 years of experience in Social Media Management, including content creation
- 1-3 years of experience with Graphic Design including proficiency with Adobe creative Suite
- Expertise with HTML or similar back-end work is a strong asset
- Hands-on education in marketing is a strong asset
- Experience with digital photography, audio and video, and importing these files into digital artwork to produce print materials, website pages, email blasts, social media content and other media files, is a strong asset
- Team-player attitude, willing to contribute to different projects on an ad-hoc basis, in a fast-paced environment requiring prioritization

Summary
If you feel you'd be a great fit for this role, please send your resume to madhukar.marupati@randstad.ca, with the subject line "Digital Media Specialist", along with a short synopsis of why you feel you'd be a good fit.

We're always looking to connect with talented Marketing professionals across all channels, including Communications and Digital. If this role is not the right fit but you'd like to connect with us to discuss market insights, the next steps in your career, as well as remote, hybrid, or in-office contract and permanent opportunities we might have open across the Greater Toronto Area, don't hesitate to reach out.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.