A global company and the undisputed leader in its SAAS software industry is currently looking for a Digital Marketing Strategist. This person will work with the internal agency and analytics to build new user acquisition initiatives. As an end-to-end role encompassing analysis, strategy, and execution, this role is for a data-driven marketer for the Americas who is comfortable working in a team as much as independently.Advantages- Be part of an organization at the forefront of technology- Dynamic team distributed throughout the world- Motivating manager who wants the development of his team- Autonomy in his role- Temporary contract of 12 months with the possibility of permanence or extensionResponsibilitiesTo find out if you are THE candidate:- Own the strategy, execution, and reporting of lead generation and e-commerce programs in the Americas- Leverage key metrics and data analysis to test and iterate on programs across the sales funnel.-Understand conversion drivers across the portfolio of products and channels (paid search, natural search/SEO, paid social, display, and e-mail) to maximize campaign performance.-Identifying audience segments that are of high value based on campaign, purchase, trial, and website activity.-Evaluate cross-sell and upsell opportunities across the portfolio of Autodesk products.Qualifications- - Bilingual or English speaking person only- 5 - 8+ years of experience managing acquisition campaigns using paid search, paid social, display, SEO, and e-mail. Strong background in paid search and SEO- Proven experience in defining and delivering lead generation and e-commerce strategies and programs, developing analytical frameworks, building business cases, and getting buy-in from across the organization for executing on those plans.- Excellent data analysis skills, with experience in leveraging analytics platforms such as Adobe Analytics.- Ability to work independently and in cross-functional teams, influencing and executing across all levels and roles.-Expertise working on lifecycle programs across different digital channels, with a track record of driving conversion.- Excellent data analysis skills, with experience in leveraging analytics platforms such as Adobe Analytics.SummaryFollowing your reading, the challenge stimulates you and you are convinced to be the candidate? Jump in the adventure and contact me right now!Valérie & Noémie :)firstname.lastname@example.org@randstad.caRandstad Canada is committed to building a diverse workforce reflective of the diversity of Canada. As a result, we promote employment equity and encourage candidates, especially those who identify as a woman, an Aboriginal person, a person with a disability or a member of a visible minority group, and any others who may contribute to the diversification of our workforce, to apply.Randstad Canada is also committed to developing an inclusive, barrier-free selection processes and work environments.If contacted in relation to a job opportunity, you should advise your Randstad Representative or your local Randstad branch in a timely fashion of the accommodation measures which must be taken to enable you to be assessed in a fair and equitable manner.Information received relating to accommodation measures will be addressed confidentially.For all feedback on equity and accommodation needs, please contact your local Randstad Canada Branch.