A well-established company in Pointe-Claire in the field of medical and sanitary equipment is looking for its future commercial and event marketing specialist for its laboratory and research division. Under the supervision of the VP Marketing and Marketing Director, the person will play a versatile role in terms of event planning, creation and application of advertising strategies in order to increase market share and sales.An organization that goes quickly, innovates and is current in its management practices. A great opportunity to shine and grow in a tight-knit marketing team with a collaborative spirit.You have a strong interest in trade marketing, is a benchmark in terms of negotiation and consultative selling, we want to meet you!AdvantagesVacation upon hireAssuranceRRSPParkingPolicy with the possibility of teleworking in post-pandemic hybrid modeResponsibilitiesLead the development and execution of Trade Marketing strategies and tactics to achieve defined business goals for all product categories in the Lab and Research segment;Develop, execute and monitor ROI of account based advertising and other programs to improve account plans and achieve brand / business unit performance;Create and execute cooperative advertising strategies that contribute to organizational goals to improve market share and sales performance;Identify, propose, plan and execute activities and events that support the strategic channel growth plan;Create and execute B2B and B2C promotional calendars (promotions, creation, communications);In partnership with Sales, develop strategic plans and promotional strategies that strengthen our brand awareness among end users;Work in partnership with sales for continuous and proactive communication with customers;Liaise between clients and members of the marketing team to share market knowledge and distributor needs;Systematically use Salesforce, Pardot and Highspot as business planning and communication tools to ensure consistency, visibility and efficiency, both internally and externally;Drive new business and product listings by understanding strategies, performance measures and customer needs to improve their competitive position in the market;Provide direct input and assist in the preparation of client and client business reviews; participate in presentations as needed;QualificationsUniversity degree or equivalent experience with at least 3 years of experience in Trade Marketing or Marketing Communications.Fluency in English required. Bilingual French / English, an important asset.Computer skills: Salesforce, Microsoft Outlook, PowerPoint, Word, advanced Excel; knowledge of Pardot would be an asset.Strong work ethic and excellent organizational and time management skills.Understanding of distributor strategies, account-based marketing processes and planning.Strong written and verbal communication skills including superior influencing and presentation skills.Ideas-based negotiation and consultative selling skills.Strong business acumen and knowledge of market and industry trends.SummaryPlease feel free to contact me for more detail or apply online.Claudia.firstname.lastname@example.orgRandstad Canada is committed to building a diverse workforce reflective of the diversity of Canada. As a result, we promote employment equity and encourage candidates, especially those who identify as a woman, an Aboriginal person, a person with a disability or a member of a visible minority group, and any others who may contribute to the diversification of our workforce, to apply.Randstad Canada is also committed to developing an inclusive, barrier-free selection processes and work environments.If contacted in relation to a job opportunity, you should advise your Randstad Representative or your local Randstad branch in a timely fashion of the accommodation measures which must be taken to enable you to be assessed in a fair and equitable manner.Information received relating to accommodation measures will be addressed confidentially.For all feedback on equity and accommodation needs, please contact your local Randstad Canada Branch.