direct marketing specialist, Toronto

randstad canada
job type
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job details

toronto, ontario
sales and marketing
job type
reference number
randstad canada
apply now

job description

Our top client is hiring a Direct Marketing Specialist for a one year contract with permanent potential. You’ll be a member of the brand team responsible for project managing the execution and development of marketing and transactional communication campaigns from agency briefings to creative development, to production and testing. This includes digital tactics such as email as well as traditional tactics such as inserts, and packaging. As a team Member of the Direct Marketing/Member Experience team, it’s important to live like a Member and understand the customer perspective and journey.

Key Responsibilities:
• Support the execution and development of onboarding communications (Welcome comms)
• Manage Welcome Journeys, aligning cross-functionally
• Manage packaging changes/additions and experience in all channels
• Create presentations showing current Member experience of AGA (new phone order), HUG (upgrade order), BYOP (Sim card only) and Prepaid orders in all channels

• Work cross-functionally to execute direct marketing campaigns
• Brief internal creative services team or external direct marketing agency as needed
• Marcom calendar management
• Ensure all stakeholders are made aware of program initiatives and all key dates, following workback schedules
• Proofread/cross-reference communications to ensure alignment across all brands
• Manage SMS/email communication testing
• Secure cross functional approvals
• Work with Business Intelligence teams on data requirements for projects, including segmentation & targeting
• Develop Marcom council briefs as needed
• Ensure Member Experience in all channels aligns with project deliverables
• Ensure materials are on brand

Work for the largest telco in Canada
One year contract


• 3-5 years direct marketing experience
• Agency experience an asset
• Solid communication skills
• Expert Mulit-tasker
• Super organized
• Ideation along with the ability to think outside of the box
• Critical thinker with a passion for customer experience
• Demonstrated ability to project manage and work as part of a larger team
• Possess very strong attention to detail and highly organized
• Flexibility and the ability to comfortably operate in an ever-evolving environment
• Be agile, possess the ability to manage multiple projects within a day


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Randstad Professionals Canada
Randstad Canada is committed to building a diverse workforce reflective of the diversity of Canada. As a result, we promote employment equity and encourage candidates, especially those who identify as a woman, an Aboriginal person, a person with a disability or a member of a visible minority group, and any others who may contribute to the diversification of our workforce, to apply.

Randstad Canada is also committed to developing an inclusive, barrier-free selection processes and work environments.If contacted in relation to a job opportunity, you should advise your Randstad Representative or your local Randstad branch in a timely fashion of the accommodation measures which must be taken to enable you to be assessed in a fair and equitable manner.Information received relating to accommodation measures will be addressed confidentially.

For all feedback on equity and accommodation needs, please contact your local Randstad Canada Branch.