Our client, located in Ontario is looking for a Associate Brand Manager, Mobile marketing and marketing Communication to join them on a long term contract.This candidate is responsible for contributing to the planning and driving the execution of marketing campaigns and programs for Canada designed to deliver on key Marketing and Sales division annual KPIs. This role requires an individual to be self-motivated and self-directed while operating in an environment of high volume and fast pace while driving high-quality results. This person must work well in a team and in ways that drives impactful results quickly and uphold the team’s philosophy to operate with the highest levels of integrity and trust. This will require displaying the utmost discretion in the management of confidential corporate information. Structurally, the role reports to the Director, with a strong day-to-day collaboration with the Marketing Leadership Team and Mobile product management team.This role is responsible for execution excellence; leading execution on assigned end-to-end marketing campaigns / programs through creation, development and implementation that drive brand preference and demand for a range of mobile products. While the position will focus on integrated marketing communications, the incumbent needs to be flexible enough to work on ad-hoc marketing programs, as the needs of the business arise.Contribute to the development and lead execution of assigned Consumer / Business Marketing plans that align to divisional goals and objectivesCollaborate with multiple cross-functional departments to plan, develop and execute fully integrated and strategic marketing campaigns that support on-going business needs. Ensure alignment among key stakeholders.Leads creative development and execution for the Mobile portfolio across assigned consumer / customer touch-points including traditional and non-traditional mediums including, but not limited to, broadcast, print, in-store, digital/social media, loyalty initiatives, promotion, events and support PR effortsLeverage Marketing Intelligence insights to optimize strategy and executional elements.Project manages the executional detail of these plans including budget management and IMC timelines to ensure timely implementationAdvantagesThe role involves agency management, creative development, collaborating with cross-functional teams and external partners. Key skills needed include strategic thinking, agency management, creative concept evaluation, project management, working within a team, and creative/strategic acumen. Must be able to balance multiple projects and priorities and have experience in shaping creative content and leading creative discussions with internal and external partners.Responsibilities· Develop creative briefs that clearly articulate communication objectives and success criteria to inform and direct agency and partner· Manage multiple agencies and partners (internal and external) to concept, develop and execute all creative and messaging that is relevant to target audiences and specific communication channels· Act as the champion for brand integrity and compliance in all materials; Responsible for downloading brand assets, producing brand playbooks, obtaining alignment on messaging. Reviewing any materials and or messaging related to the brand assets to ensure consistency and alignment with positioning. Gains final alignment with Marketing Leadership Team· Estimate scope of work, prepare budgets, and create plan proposals (PPs) and execution orders (EOs) as part of the planning and approval process· Review key programs to ensure ROI targets are achieved Knowledge, Skills and Abilities Required· Strategic thinking, agency management, creative concept evaluation, project management, planning and organization, working within a team, creative/strategic acumen, relationship building, collaboration, proactivity, a results focus, proven ability to manage to key business indicators· Intermediate understanding and knowledge of consumer / business trends, insights, passion points, purchase journeys and media content consumption behaviours and the ability to identify implications for business to capture new consumer / customer opportunitiesCreative Concept Evaluation: Ability to evaluate creative concepts and executions based on creative, strategic alignment and shopper impactAgency Management: Knowledge of methods or techniques used and ability to inspire agency performanceCreative Brief Development: Knowledge of the creative brief development process.
Intermediate level of Strategic Selling: Ability to listen to various points of input, and sell a vision of the work through knowledge of brand and creative strategyStrong organizational skills: Ability to project manage complex and time-sensitive campaigns· Inclusive and collaborative – driving teamwork and cross-team alignment· Up to date with the latest trends and best practices in marketing and measurement; understands how to scale marketing efforts· Intermediate analytical skills and data-driven thinking to connect digital and in-person marketing tactics using data· Ability to adapt and thrives in a quickly changing business environmentQualificationsA Bachelor’s degree in Marketing or related academic field is an assetProven Marketing Capability:Strong understanding of marketing principles in brand management, retail and online channelsMust have Microsoft Office Suite of PC software applications experience with Excel, Word, and PowerPoint preparation skills.Capable of creating and maintaining a complex Marketing Strategy, Plans and Programs.ExperienceMinimum 3 years of experience in brand management / marketingDemonstrated career progression within past 12-18 monthsExperience must include proven performance in creative brief writing; original & adapted advertising creative & media plan development and digital/social marketing savvy.Working in a matrix environment within a function supporting a key sales divisionCompetencies:Strong interpersonal skills, able to interact comfortably with a wide range of levels in organizations: from senior executives to support staff within and outside of the company.Strong oral and written communications skills, presentation skills.Must be highly self-motivated, personally & professionally resilient and capable of working independently and collaboratively.Must be capable of planning, organizing and prioritizing multiple and simultaneous projects and assignments.Bilingual (Canadian French, English) preferred.SummaryIf you are a candidate looking for a new challenge, please contact email@example.com that can share more details of this exciting opportunity with a well known organization. Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to firstname.lastname@example.org to ensure their ability to fully participate in the interview process.