marketing - crm consultant, Toronto

randstad canada
job type
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job details

toronto, ontario
sales and marketing
job type
reference number
randstad canada
apply now

job description

Our client, Canada's largest telco, is hiring a Marketing /CRM Consultant for a one year contract with permanent potential! Amazing opportunity to work for a household name!

• Act as a key contact person between various Marketing units and their managers to make recommendations using in-depth analysis of CRM campaigns.
• Take part in managing various marketing campaigns; provide leadership in following up on various stakeholders’ campaign processes and adherence to timelines in campaign delivery as well as in evaluating the industry KPI’s on the different business units.
• Act as a key contact on data insights and management between various marketing units and IT teams in order to provide necessary information and data analysis for customer and market knowledge.
• Analyze and interpret the information provided to partners and recommend other appropriate studies.
• Develop analytical files for marketing databases to support modeling/profiling and marketing activities; as well as develop analytical reporting for Marketing and Finance.
• Support Marketing Automation for campaigns, reports and database processes, and implement effective solutions using existing systems
• Maximize the use of current resources & tool and scale our next-generation campaign management platform
• Act a change agent to improve the campaign environment and campaign automation
• Liaising with critical partners such as IT, Channel, Technology providers, Customer Care, Commercial Strategy and Marketing to ensure customer engagement success
• Performs as subject matter advisor in direct marketing/ campaign management area and provide guidance and resolve problems highly complex in nature
• Leveraging analytics, insights and best practices to improve decision-making, processes and campaign development activities
• Interfacing within the internal and external stakeholders, particularly our Data Science, Data Products and Campaign Analytics and Reporting teams, to derive synergies and alignment on campaign efforts and priorities and how advanced analytics can drive campaign performance

$45/hr +
Located on the subway line
Telecommunications giant!
Long term opportunity

o Minimum 3- 5 years of experience in Database Marketing / Campaign Management (SAS AMA experience is ideal as the team will be using this tool. Unica is an easily translatable tool to SAS AMA.)
o Experience in using advanced CRM tools such as SAS Customer Intelligence Suite, SalesForce, SQL programming and leveraging digital capabilities such as Adobe Audience
o Advanced experience in customer segmentation and data driven targeting strategies
o In-depth knowledge of database marketing and data warehousing tools and software (MS SQL, ORACLE, …)
o Experience in deploying large scale technology transformations including program management, funding and change management
o Experience in working with financial/marketing information including business cases, KPIs, ROI, NPV
o Knowledge of database architecture fundamentals and best practices
o Strong interpersonal and communication skills (both written and oral) to interact effectively with senior leadership
o University degree in business, marketing, finance, math, computer science or related field


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Randstad Professionals Canada
Randstad Canada is committed to building a diverse workforce reflective of the diversity of Canada. As a result, we promote employment equity and encourage candidates, especially those who identify as a woman, an Aboriginal person, a person with a disability or a member of a visible minority group, and any others who may contribute to the diversification of our workforce, to apply.

Randstad Canada is also committed to developing an inclusive, barrier-free selection processes and work environments.If contacted in relation to a job opportunity, you should advise your Randstad Representative or your local Randstad branch in a timely fashion of the accommodation measures which must be taken to enable you to be assessed in a fair and equitable manner.Information received relating to accommodation measures will be addressed confidentially.

For all feedback on equity and accommodation needs, please contact your local Randstad Canada Branch.