Marketing Manager, Marketing Campaigns
- posted June 9th, 2022
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see all jobs- Your challenge!Reporting to the Vice-President Marketing and Innovation, the Senior Marketing Analyst’s mission is to conducts market research and analyzes the results to provide accurate and timely data necessary for strategic and operational decision-making. You ensure the maintenance of a database on the market and competitors as a reliable and up-to-date source of information for market research studies. Thus, you collect, compile, verify and analyze information from the competition, market trends and customer behavioral patterns to make recommendations to your business partners on alternative sales, marketing and business development strategies and their impacts. As a result, you foster innovation and maximize the profitability of your strategic unit.Pourquoi travailler chez Cascades?Conciliation travail-famille (télétravail à 50%, horaire flexible à 40h/semaine);Assurance collective & Régime de retraite avec contributions de l’entreprise;Espace gym accessible et/ou pratique d’activités sportives;Régime de partage aux profits (pas une, mais deux fois par année!);Programme d’aide aux employés (parce que la santé physique et mentale des Cascadeurs et Cascadeuses nous tient à cœur);Plan de gestion de carrière à long terme et Centre de formation (on te l’avait dit qu’on révélait le plein potentiel de nos gens!);Environnement de travail axé sur le partage des connaissances et la valorisation des réussites individuelles et d’équipe;Contribution au succès d’une multinationale québécoise aux valeurs environnementales fortes. Individual responsibilitiesAccountableProvide recommendations to internal partners based on research, market knowledge and insight, Implement and follow up on voice of customer, research and market knowledgeFollow consumer behaviour modeling and trend analysis ResponsibleFollow market trending and forecastingSupport innovation in ideation, concept and qualification for business casesEnsure reliability of data and sourcesProvide easy-to-understand insights and reports and integrate knowledge into actionable recommendationsLead and design primary researchProvide strategic perspective on programs based on market/customer insightsMonitor competitive business intelligenceOversee CRM, POS, Market, BI and customer data gathering and analysisOversee secondary data mining for relevant information (market trends, customer needs, competitive position, technological opportunities, government regulations, etc.)Provide closed-loop feedback (next marketing cycle)Oversee measurement across customer lifecycle/lifetimeMonitor competitive business intelligenceExperiences and strengths Bachelor’s degree in administration, marketing, statistics or a related field. At least 8 years of relevant marketing experience. Customer-centric approach. Exceptional rigour and attention to detail. Strong ability to analyze and synthesize information. Strong sense of responsibility. Team spirit and ability to multi-task. Ability to plan, organize and prioritize activities effectively. Ability to adapt quickly to a changing environment. Ability to proactively address issues and problems by proposing solutions. In-depth knowledge of Excel. Proficiency in French and English. #révélezvotrepotentiel #laviechezCascadesCascades croit au succès d'une organisation inclusive qui valorise la diversité au sein de son équipe. Elle considérera avec équité toutes les personnes qualifiées pour ce poste. À propos de CascadesFaire partie de Cascades, c’est révéler le plein potentiel de la matière, des gens et des idées. Nous sommes source de possibilités depuis 1964. Cascades propose des solutions durables, innovantes et créatrices de valeur en matière d’emballage, d’hygiène et de récupération.Rejoignez 10 000 femmes et hommes travaillant dans un réseau de près de 80 unités d’exploitation situées en Amérique du Nord et en Europe.
- Do you have passion and experience in marketing?Are you passionate about everything that surrounds the world of restaurant and alimentation?Are you a curious, fast, efficient person and do you like to move?Do you like to think out of the box, analyze and come up with creative ideas?With over 30 years of expertise, a pillar of the fast food industry is looking for the newest member of its Marketing team.This company is growing and is dedicated to becoming one of the biggest players in its market!Do you want to put your expertise in the field of marketing and put your knowledge and experience into practice?Under the supervision of the Marketing Director, your mandate will be to support him in the redesign of the brand, to be the point of contact between the franchisees and the head office as well as to support them in optimizing their sales.Advantages- Flexible hours- 3 weeks vacation- Car allowance- Possibility of advancementResponsibilitiesIn this role, your responsibilities will be:- Responsible for communications between the head office and franchisees- Travel in the different franchises, analyze the micro environment and propose optimization strategies.- Supported by the regional director, build and implement action plans.- Support the Marketing Director in the growth of brand awareness, product launches and national campaigns.- Analyze the performance of the different campaigns and present the results.Qualifications- BAC in marketing or relevant field.- Experience in the restaurant or franchise industry.- At ease with the analysis of figures and sales- Branding experience- BilingualSummaryWould you like to know more about this Marketing Coordinator opportunity?Contact me!melissa.bernier@randstad.caRandstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.
- Opportunity: Marketing & Communications Specialist,In a company specializing in financial services with its headquarters in Montreal. It is present across Canada and has been around for over 30 years. Recognized as an employer of choice, this company innovates and seeks to distinguish itself through its human values. Moreover, it is not a division of a large bank and has a great deal of independence in its business decisions.In this role of marketing and communications specialist, you will have a great involvement with the sales team, corporate marketing and the employer brand.You will be the person responsible for managing content on social networks, planning and event involvement, as well as internal and external communications of the organization.Do you have a 360 view?Do you touch on traditional marketing such as the creation of tools and sales support, as well as digital marketing and communication skills?Here is a position with a diversified daily life in an organization that can help you develop.AdvantagesAdvantages:Insurance + health and gym creditRRSP with employer participationAnnual bonusA training program and a skills development planTelecommuting flexibility3 weeks vacation and 5 personal daysResponsibilitiesIn this position of Marketing and Communications Specialist, the tasks are:- Support the sales team in business development initiatives. Example: content production, webinar organization- Develop content and produce newsletters once a week- Manage the editorial calendar- Organize major conference type events, recognition of the sales team or virtual webinar.- Corporate communications management- Update of the websiteQualificationsTo fill this position, we are looking for someone with the following requirements:- 3 years + experience in communication and marketing- Experience in content production & editorial management- Ability to communicate in French and English, written and spoken- Must be comfortable in both strategy and operationsSummaryWould you like to know more?Do not hesitate to contact me via melissa.bernier@randstad.ca or 438.355.1697Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.
