Marketing Strategist

will work directly with and support internal teams and external agencies by gathering, cleaning, organization, and analyzing multiple sources of data sets from sources including websites, paid media, organic digital channels, CRM, customer surveys, ad-hoc reports. This person will interpret all data and make recommendations and actions the organization can take to help innovate and solve problems.

Advantages
• Salary range $70-$80k
• Hybrid work with 1 day in office per week (This can increase in future)
• lots of growth opportunity within the organization
• RRSP matching program
• Competitive yearly Salary
• Full comprehensive benefits
• Free access to Udemy training through Randstad
• Positive company culture

Responsibilities
• Gather and organize marketing data
• collect data from internal digital channels (website, social media, CRM), digital paid media(paid search, social, video, programmatics, display, DOOH), sales tools, ad-hoc and desk surveys
• Create different datasets that best support the understanding of digital consumer journeys such as heatmaps and attribution models
• Provide internal teams and external partners with recurring digital metric reports and analysis
• Assist the implementation of a data management platform (DMP) by creating media taxonomy and digital audiences.
• Monitoring and interpreting marketing data
• Assist the senior manager identifying patterns, correlations or trends, and work alongside the digital team on data-driven recommendations that will improve performance and efficiency of digital and CRM campaigns
• Analyze website digital journeys (coming from different sources, having different navigation paths, responding to different call to actions) and identify insights that would maximize upper and lower funnel goals (awareness,
consideration, conversion)
• Execute and evaluate creative A/B tests (media and website assets)
• Analyze how different digital audience segments perform in digital paid media
• Managing digital platform tools and reporting data
• Actively manage and operate digital platform tools such as, but not limited to, Google Analytics (GA), Salesforce Customer Data Platform (CDP), Salesforce Marketing Cloud (SFMC), Datorama, Google Ads, Search Ads, DV360,
Meta Ads
• Put together findings, insights, and recommendations through visual and concise reports (charts, graphs, tables)

Qualifications
•3 years of experience in digital marketing and data analytics
•Skilled at digital paid media, websites (digital journeys, SEO, performance metrics), and social media.
•Working knowledge of analytics and data visualization tools (such as Google Analytics, Datorama)
•Skilled at using a combination of data sources to construct a profound understanding of websites or app performance
•Innovative and creative, with a logical and methodical approach to problem-solving with proven data instincts and a clear understanding of the common pitfalls of digital analytics
•Familiar with digital marketing tactics including online media (display, paid search, SEO), CRM, mobile apps and hands-on experience working with related data
•Familiar with tag management systems (such as Google Tag Manager), and CRM platforms (such as Salesforce)



Summary
This position will fill quickly so don't miss out on your chance to work with an established organization with excellent company culture, in Mississauga . If you feel you'd be a great fit for this role, please email Marc.bou-fadel@randstad.ca , with the subject line "Marketing Data Analyst ", along with a synopsis of why you feel you'd be a good fit. PLEASE NOTE - due to the volume of applications receive we will only be able to get back to those who we are moving forward with.

We're always looking to connect with talented Marketing professionals across all channels, including Communications and Digital. If this role is not the right fit but you'd like to connect with us to discuss market insights, the next steps in your career, as well as remote, hybrid, or in-office contract and permanent opportunities we might have open across the Greater Toronto Area, don't hesitate to reach out!

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.