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P2 - Marketing Specialist

job details

summary

    job details
    Are you a marketing professional with experience planning and executing multiple, complex marketing programs? Do you have experience with Digital Marketing? Are you looking for a new opportunity to further develop your skills in the marketing field? If so, look no further, as we are currently looking for a Marketing Specialist to support our client, one of the worlds leading companies. In this role you will work full time hours on a 12 month assignment, working hybrid in their Toronto, ON office.

    Advantages
    • Gain experience working for one of the worlds leading companies
    • Full time hours on a 12 month assignment
    • Toronto, ON location (hybrid)
    • Earn a competitive rate!

    Responsibilities
    As a Strategic Insights Lead (SIL), you'll serve as a strategic thought partner to sales teams through data-driven storytelling and actionable insights for positive client growth and relationship outcomes. You will join a small and growing team that has a front-row seat for the digital transformation underway across all retailers in Canada. You will have the opportunity to develop scalable, client-centered stories built with “only-at-Google” insights to position Google as a strategic thought leader. You will also oversee the development of high quality, end-to-end custom research in order to uncover novel and actionable ideas that optimally position Google’s product offerings and drive business strategies.

    Daily Responsibilities:

    - Apply your analytical skills and vertical marketing knowledge to tell unique, actionable stories for clients.
    - Lead development of scalable sub-vertical narratives that enable success for the team in priority areas.
    - Lead consumer-focused primary research programs to unlock new growth opportunities for the vertical.
    - Advocate storytelling principles and high-quality visualization, enabling the vertical to elevate their customer conversations.
    - Work closely with the other SILs, Head of Analytics and Insights and Industry Director to execute vertical engagement. Partner with the Heads of Industry, Account Executives, and Analytical Leads to deliver on strategic goals.

    Qualifications
    Mandatory Skills/Qualifications:
    - Bachelor's degree or equivalent practical experience.
    - 5 years of experience in digital marketing, marketing research, analytics and/or consulting.
    - Experience with analyzing large and complex data sets
    - Experience managing first- and third-party research and tools.

    Non-Essential Skills/Qualifications:
    - Excellent analytical skills, with ability to see granular as well as big picture issues. Experience using SQL, R or similar tools for forecasting or modeling is a plus.
    - Applied experience in behavioral science
    - Demonstrated knowledge of digital marketing & Google products.
    - Excellent project management, interpersonal, organizational, and communication skills, with the ability to translate complex ideas into simple stories.
    - Natural leader, with ability to act and challenge the status quo. Ability to be successful under limited or zero direction.

    Summary
    Are you a marketing professional with experience planning and executing multiple, complex marketing programs? Do you have experience with Digital Marketing? Are you looking for a new opportunity to further develop your skills in the marketing field? If so, look no further, as we are currently looking for a Marketing Specialist to support our client, one of the worlds leading companies. In this role you will work full time hours on a 12 month assignment, working hybrid in their Toronto, ON office.

    Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

    Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.
    Are you a marketing professional with experience planning and executing multiple, complex marketing programs? Do you have experience with Digital Marketing? Are you looking for a new opportunity to further develop your skills in the marketing field? If so, look no further, as we are currently looking for a Marketing Specialist to support our client, one of the worlds leading companies. In this role you will work full time hours on a 12 month assignment, working hybrid in their Toronto, ON office.

    Advantages
    • Gain experience working for one of the worlds leading companies
    • Full time hours on a 12 month assignment
    • Toronto, ON location (hybrid)
    • Earn a competitive rate!

    Responsibilities
    As a Strategic Insights Lead (SIL), you'll serve as a strategic thought partner to sales teams through data-driven storytelling and actionable insights for positive client growth and relationship outcomes. You will join a small and growing team that has a front-row seat for the digital transformation underway across all retailers in Canada. You will have the opportunity to develop scalable, client-centered stories built with “only-at-Google” insights to position Google as a strategic thought leader. You will also oversee the development of high quality, end-to-end custom research in order to uncover novel and actionable ideas that optimally position Google’s product offerings and drive business strategies.

    Daily Responsibilities:

    - Apply your analytical skills and vertical marketing knowledge to tell unique, actionable stories for clients.
    - Lead development of scalable sub-vertical narratives that enable success for the team in priority areas.
    - Lead consumer-focused primary research programs to unlock new growth opportunities for the vertical.
    - Advocate storytelling principles and high-quality visualization, enabling the vertical to elevate their customer conversations.
    - Work closely with the other SILs, Head of Analytics and Insights and Industry Director to execute vertical engagement. Partner with the Heads of Industry, Account Executives, and Analytical Leads to deliver on strategic goals.

    Qualifications
    Mandatory Skills/Qualifications:
    - Bachelor's degree or equivalent practical experience.
    - 5 years of experience in digital marketing, marketing research, analytics and/or consulting.
    - Experience with analyzing large and complex data sets
    - Experience managing first- and third-party research and tools.

    Non-Essential Skills/Qualifications:
    - Excellent analytical skills, with ability to see granular as well as big picture issues. Experience using SQL, R or similar tools for forecasting or modeling is a plus.
    - Applied experience in behavioral science
    - Demonstrated knowledge of digital marketing & Google products.
    - Excellent project management, interpersonal, organizational, and communication skills, with the ability to translate complex ideas into simple stories.
    - Natural leader, with ability to act and challenge the status quo. Ability to be successful under limited or zero direction.

    Summary
    Are you a marketing professional with experience planning and executing multiple, complex marketing programs? Do you have experience with Digital Marketing? Are you looking for a new opportunity to further develop your skills in the marketing field? If so, look no further, as we are currently looking for a Marketing Specialist to support our client, one of the worlds leading companies. In this role you will work full time hours on a 12 month assignment, working hybrid in their Toronto, ON office.

    Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

    Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.