We are currently looking for a Strategic Insights Lead to support our client, one of the worlds leading companies. In this role you will work full time hours on a 12 month assignment, working hybrid in their Toronto, ON office.
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As a Strategic Insights Lead (SIL), you'll serve as a strategic thought partner to sales teams through data-driven storytelling and actionable insights for positive client growth and relationship outcomes. You will join a fast-paced cross-vertical team that has a front-row seat for the digital transformation underway across the top advertisers in Canada. You will have the opportunity to develop scalable, client-centered stories built with “only-at-Google” insights to position Google as a strategic thought leader. You will also oversee the development of high quality, end-to-end custom research in order to uncover novel and actionable ideas that optimally position Google’s product offerings and drive business strategies.
Advantages
• Gain experience working for one of the worlds leading companies
• Full time hours on a 12 month assignment
• Toronto, ON location (Hybrid work: Tues-Thurs in the office. Monday & Friday remote)
• Earn a competitive rate!
Responsibilities
- Apply your analytical skills and vertical marketing knowledge to tell unique, actionable stories for clients.
- Lead development of scalable vertical narratives (e.g., Retail vertical) that enable success for the team in priority areas.
- Lead consumer-focused primary research programs to unlock new growth opportunities for the vertical.
- Advocate storytelling principles and high-quality visualization, enabling the vertical to elevate their customer conversations.
-Master knowledge and utilization of Google-only insight tools to shape compelling narratives for clients.
- Collaborate closely with peer SILs, account teams and Heads of Industry to shape an insights calendar, prioritize client opportunities and deliver strategic goals.
Qualifications
Mandatory
- Bachelor's degree or equivalent practical experience.
- Minimum 3 years of experience in digital marketing, marketing research, analytics and/or consulting.
- Experience with analyzing large and complex data sets.
- Experience managing first and third-party research and tools.
- Stakeholder management - ability to navigate & engage demanding stakeholders, stay focused on strategic priorities, say no when necessary, etc.
Desired
- Excellent communication and story-telling skills, with ability to see granular as well as big picture issues. Experience with hypothesis-driven thinking to shape compelling client presentations.
- Applied experience or training in behavioral science. Demonstrated intellectual curiosity in consumer behavior and mindsets. Eagerness to learn and collaborate in a fast-paced environment.-Excellent analytical skills. Experience using SQL, R or similar tools for forecasting or modeling is a plus.
- Demonstrated knowledge of digital marketing & Google products.
- Excellent project management, interpersonal, organizational, and communication skills, with the ability to translate complex ideas into simple stories.
-Experience presenting in front of senior executives and large audiences. Experience with preparing client-ready presentations in tight time frames.
- Natural leader, with ability to act and challenge the status quo. Ability to be successful under limited or zero direction.
Summary
Are you interested in the Strategic Insights Lead position in Toronto? Apply online today!
Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.
Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.
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We are currently looking for a Strategic Insights Lead to support our client, one of the worlds leading companies. In this role you will work full time hours on a 12 month assignment, working hybrid in their Toronto, ON office.
As a Strategic Insights Lead (SIL), you'll serve as a strategic thought partner to sales teams through data-driven storytelling and actionable insights for positive client growth and relationship outcomes. You will join a fast-paced cross-vertical team that has a front-row seat for the digital transformation underway across the top advertisers in Canada. You will have the opportunity to develop scalable, client-centered stories built with “only-at-Google” insights to position Google as a strategic thought leader. You will also oversee the development of high quality, end-to-end custom research in order to uncover novel and actionable ideas that optimally position Google’s product offerings and drive business strategies.
Advantages
• Gain experience working for one of the worlds leading companies
• Full time hours on a 12 month assignment
• Toronto, ON location (Hybrid work: Tues-Thurs in the office. Monday & Friday remote)
...
• Earn a competitive rate!
Responsibilities
- Apply your analytical skills and vertical marketing knowledge to tell unique, actionable stories for clients.
- Lead development of scalable vertical narratives (e.g., Retail vertical) that enable success for the team in priority areas.
- Lead consumer-focused primary research programs to unlock new growth opportunities for the vertical.
- Advocate storytelling principles and high-quality visualization, enabling the vertical to elevate their customer conversations.
-Master knowledge and utilization of Google-only insight tools to shape compelling narratives for clients.
- Collaborate closely with peer SILs, account teams and Heads of Industry to shape an insights calendar, prioritize client opportunities and deliver strategic goals.
Qualifications
Mandatory
- Bachelor's degree or equivalent practical experience.
- Minimum 3 years of experience in digital marketing, marketing research, analytics and/or consulting.
- Experience with analyzing large and complex data sets.
- Experience managing first and third-party research and tools.
- Stakeholder management - ability to navigate & engage demanding stakeholders, stay focused on strategic priorities, say no when necessary, etc.
Desired
- Excellent communication and story-telling skills, with ability to see granular as well as big picture issues. Experience with hypothesis-driven thinking to shape compelling client presentations.
- Applied experience or training in behavioral science. Demonstrated intellectual curiosity in consumer behavior and mindsets. Eagerness to learn and collaborate in a fast-paced environment.-Excellent analytical skills. Experience using SQL, R or similar tools for forecasting or modeling is a plus.
- Demonstrated knowledge of digital marketing & Google products.
- Excellent project management, interpersonal, organizational, and communication skills, with the ability to translate complex ideas into simple stories.
-Experience presenting in front of senior executives and large audiences. Experience with preparing client-ready presentations in tight time frames.
- Natural leader, with ability to act and challenge the status quo. Ability to be successful under limited or zero direction.
Summary
Are you interested in the Strategic Insights Lead position in Toronto? Apply online today!
Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.
Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.
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