The Consumer Insights & Research Manager will play an important role in leading our client strategy and operations related to insights and research across business and marketing divisions from ideation through to measurement and reporting. As the subject matter expert, you will champion the insights and research function and ensure key learnings and best practices are democratized across the organization. This role will require you to work cross functionally with marketing, business, ecommerce, and our client Headquarter / Regional teams to understand and develop our client’s insight and research capabilities and use this knowledge to appropriately implement and evolve the program. Through your expertise in research and analysis, you will be required to not only share key actionable business and marketing insights, but lead the recommendation and ideation of impactful plans in collaboration with key business and marketing team stakeholders. AdvantagesLeading our agency and research partners, you will deliver this through multiple tools including custom and syndicated research studies, brand tracking, path to purchase analysis, and analyzing multiple sources of data to understand impacts of our marketing initiatives including category, online and retail. You will also be responsible to collect, analyze and report on KPI’s, and use primary and secondary analysis to develop insights that will contribute to plans that will lead to improved customer experiences and ROI.ResponsibilitiesConsumer, Shopper and Category Insights (70%)· Lead all Brand equity tracking, MMM and ongoing research projects· Deep understanding of consumers, shoppers and their attitudes, needs and behaviours· Ensure robust consumer insights through the integration of various customer data sources – custom, tracking, internal market data, syndicated research – to provide a comprehensive understanding of the consumer· Develop BAS annual and bi-annual presentations ensuring data accuracy and clarity of insights· Support Sr. Manager in weekly, monthly, quarterly category, culture and consumer reports and presentations by monitoring and summarizing 3rd party reports and trends· Manage research requests across multiple internal stakeholders including, Brand Marketing, Business and Leadership teams· Gather consumer, competition, category data across different sources to create an Insights Hub for teams to access insights· Support with consumer, category and brand insights to share with category Brand leads and participate in the IMC planning process· Work with Manager to develop frameworks for measuring, reporting and analyzing campaign results for all marketing initiatives· Work in close collaboration with external agencies to track campaign performance using brand lift studies and maintain a repository of learning· Partner with marketing team members to bring learnings and improvement plans to better inform future campaigns· Co-ordinate with GMC CMI team, and North American counterparts to adopt best practices around market research initiatives· Lead and guide all research and insights agencies and partners· Maintain working knowledge of industry best practices and changes in analytics tools and research techniques· Effectively communicate ongoing work and successes achievedMarket Research Operations and Analytics (30%) · Extract insights and develop analytical models to increase overall corporate brand health metrics and market share· Create dashboard of key metrics and correlate these metrics to lead meaningful inferences for business· Manage budgeting for all market research, data at SECA and ensure alignment with finance processes· Manages new vendor on-boarding, set up and management and smooth transition to SECA systems· Manage research proposal, internal process completion and approvals.· Manage processing of invoices for all market research vendors and ensure compliance with processesQualificationsKnowledge/Experience/Competencies/Education:· Bachelor’s degree preferably in economics, statistics, mathematics, marketing or higher required· 5+ years’ experience in Market Research, Insights, Planning along with good knowledge of Qualitative and Quantitative research tools· Strong analytical skills: must have a demonstrated track record of excellence in analytics· Strong quantitative skills, with an ability to analyze and interpret complex sets of data· Experience working collaboratively as part of a cross-functional team· Strong Microsoft Excel skills, including pivot tables and chart creation· Strong understanding of Microsoft PowerPoint, and experience developing insightful presentations· Detail-oriented, organized and able to work on multiple projects over the course of a day and accurately set expectations regarding timing and deliverables· Effective communicator via both written and spoken word· Proactive self-starter who is able to work independently· Demonstrated ability to think outside the box and take initiative to solve problems as they arise· Ability to make sound decisions in a timely manner based on the appropriate balance of data, by asking the right questions, at the right time, to uncover findings and drive relevant action· Naturally curious with sharp critical thinking skills· Excellent project management skills, a sense of urgency, with the ability to multi-task· Strong attention to detailSummaryIf you come from the market research industry and would like to explore a growing role, we would love to hear from you!Randstad Canada is committed to building a diverse workforce reflective of the diversity of Canada. As a result, we promote employment equity and encourage candidates, especially those who identify as a woman, an Aboriginal person, a person with a disability or a member of a visible minority group, and any others who may contribute to the diversification of our workforce, to apply.Randstad Canada is also committed to developing an inclusive, barrier-free selection processes and work environments.If contacted in relation to a job opportunity, you should advise your Randstad Representative or your local Randstad branch in a timely fashion of the accommodation measures which must be taken to enable you to be assessed in a fair and equitable manner.Information received relating to accommodation measures will be addressed confidentially.For all feedback on equity and accommodation needs, please contact your local Randstad Canada Branch.