Senior Manager, Digital Acquisition Media

- Hybrid role - 2 days a week in office

Advantages
You will have an opportunity to work with a leading employer in the local market.

Responsibilities
 Day to day focus on monitoring and optimizing Google, Microsoft Ads, and Facebook
acquisition campaigns to improve efficiency and overall performance.
 The candidate enjoys reviewing data while following through with in-platform changes.
 Person will often be required to readily adjust and embrace constant change within a
self-directed environment.
 High-degree of interaction with other marketing groups: providing data and analysis,
platform education, and setting up technical aspects like conversion tracking.

Qualifications
 5-10 years of digital marketing experience as an acquisition media specialist.
 Work experience in setting up and managing marketing campaigns in Google Ads and/or
Facebook.
 Working expertise and strong interest in digital acquisition marketing, especially paid
search and social marketing.
 Advanced knowledge of online acquisition marketing best practices.
 Exceptionally organized self-starter who can work independently, execute quickly and
move to the next task.
 Strong interest in online marketing.
 Ability to move quickly and proactively for campaign success in a deadline-driven
environment.
 Be comfortable with data: generating/reviewing spreadsheets, graphs, charts, trend
lines, flat tables, etc.
Nice to have:
 Financial services industry experience.
 3-5 years’ experience in using third-party bid automation programs (e.g. Google Ads).
 Experience with scripts.
 Experience with Search Engine Optimization.
 Experience with Google Tag Manager/container tags
 Experience with Tableau.

 Google Ads Certification
Soft Skills:
 Relationship management, negotiation and presentation skills
 To be successful, the candidate must be an exceptionally organized self-starter who can
work independently. He/she should be able to leverage the value in unit, department,
and enterprise-wide teams to develop better solutions and achieve a cross-channel
mindset.

Summary
Do you have this experience? If you answer YES, then please apply IMMEDIATELY to so we can then
discuss your experience and interest in this opportunity!
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Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

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