employer branding – what is it & why is it important?

An ‘employer brand’ is a complex concept based on various intangible factors, including perception, image versus identity, and the ability to differentiate between them. In a nutshell: An employer brand represents the image a company projects as a potential employer. If you have a strong employer brand, then your company is considered a distinctive place to work, with attractive brand values and career prospects.

the importance of employer branding

In today's highly competitive job market, employer branding is a crucial tool for attracting and retaining the right kind of talent. It helps you recruit highly-skilled and promising new employees and it enhances their loyalty by increasing their identification with the company. It also raises an organization’s visibility in the job market and makes it stand out from the competition.

Find out how you can harness the power of digital content & online communities to strengthen your employer image.
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