6 tips for managing your personal brand online

Personal branding has great influence on your likelihood of getting a new job or being promoted. Your image online is your personal brand and might be the death knell of your employment chances. Follow these six tips and start building a stronger online brand today.

how to manage your personal brand online

 1. google your own name:

A good way to do this is to set up a Google Alert for your name. This way you can catch any unflattering pics or content. This way you’re aware of what is being said about you, before the rest of the world is. Also, this is just good practice. Google alerts are a great way to keep up to date on many subjects, keep tracks of the activities of your dream employer. Knowledge is power.

2. review your social media image

By typing your own name, you can get a status update on your brand on www.socialmention.com. Social media is where your reputation is being built or dismantled. Being aware of that, as either a business owner or job seeker will have benefits.

3. be aware of any accounts associated with your name

If you have an old forgotten MySpace profile from six years ago that you never update, you should probably delete it. If you want to keep these profiles, make them active. A picture of you from high school might not be the best thing to promote yourself with. It is also a matter of relevance, sure, My Chemical Romance is a great band, but that might not be the first thing you need your potential employers to know about you.

4. change your passwords every six months

Security is an issue, and while we’re more public with or information than ever there are some things, photos, files that you don’t want escaping into the world at large. Once something is out there, it is very hard to pull back from the Internet, so change you passwords often and be aware of your Bluetooth settings on your mobile devices.

5. don't publish your year of birth on social media

This includes on Facebook, LinkedIn and Twitter. Employers don’t need to know this, and they aren’t allowed to ask. Randstad’s own research has shown that job hunting is harder for those under 25-years old and over 55-years old. Years of experience are incredibly valuable, as are youthful exuberance, you don’t necessarily need to tell anyone how exuberant, or experienced you happen to be.

6. never post anything you wouldn’t want to see on a billboard

This sounds simple but just doing a scan of Twitter at any time of day you can see people forgetting about this rule. You can use a number of guidelines to help you with this.

  • If you wouldn’t say it to your mother, don’t say it on Twitter!
  • If you wouldn't say it to your boss, don’t share it on Facebook!
  • Think of your children! Would what you’re pinning on Pinterest embarrass them?

If the answer is that it would offend none of the above, share away!

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