Manager, Marketing Planning and Delivery

This role defines, executes, and optimizes the end-to-end digital marketing customer journeys across organic, owned, and paid channels. You will act as a strategic advisor, collaborating closely with marketing teams and business line stakeholders to define targets and requirements for digital campaigns. This position also involves working with digital platform subject matter experts in dedicated squads to generate an integrated, customer-centric, digital marketing plan across all customer journey touchpoints.

Success in this role requires a strong ability to manage and prioritize support for multiple initiatives, a high level of coordination, attention to detail, and critical ongoing interaction with marketing peers and internal business line customers.

Advantages
• The position is crucial for driving sustained and profitable revenue growth through the planning and execution of benefit-led customer engagement programs. Candidates will have a direct impact on achieving the Canadian Bank's strategic objectives.
• You'll collaborate closely with Customer Journey management groups, planning and executing programs through an agile, squad-led methodology. This offers invaluable experience in modern, highly collaborative marketing workflows and exposure to the marketing technology stack.
• You will lead and execute engagement strategies across a credit card portfolio, involving strategic direction, rule-based hyper-targeting, and analysis of market research and data. This level of end-to-end ownership allows you to leverage your expertise in driving performance growth across multiple KPIs.
• This is a 12-month contract position, offering you an opportunity to make a long-term impact on our client's organization.

Responsibilities
• Champion a customer-first strategic approach, coordinating cross-functional digital teams in the creation and flawless execution of end-to-end digital marketing customer journeys across organic, owned, and paid digital channels for assigned lines of business.
• Focus on a seamless customer journey, ensuring consistent messaging across all touchpoints to provide an optimal brand and customer experience.
• Plan and execute campaigns across authenticated digital channels (Online banking, Mobile banking app, ABM).
• Oversee execution across other digital channels (.COM & Paid) for customer acquisition, sales, engagement, and adoption campaigns.
• Deliver post-campaign analysis with insights and recommendations that add value for the customer and inform future initiatives.
• Coordinate platform subject matter expertise to proactively identify and recommend future campaigns and initiative improvements by staying ahead of emerging customer needs, digital marketing tactics, channel metrics, industry best practices, and A/B/multivariate test results.
• Provide input to support the strategy for evolving authenticated and unauthenticated digital banking channels.
• Participate in Agile squads/sprints as a Subject Matter Expert to shape and develop new functionality, user experiences, customer journeys, and other initiatives to drive sales, online/mobile banking adoption, and customer engagement.
•Lead all campaign testing activities across channels, including coordinating launch dates, optimizing the marketing calendar, and managing operational escalations.

Qualifications
• Minimum of 3-4 years of digital direct-to-consumer marketing experience.
• Strong initiative, forward thinking, and creative problem-solving skills with the ability to create or stimulate integrated cross-disciplinary strategic marketing solutions.
• Superior communication skills with the ability to influence and guide strategy, campaign testing, and optimizations.
• High attention to detail, exceptional organization, and strong project management skills.
• Previous experience in financial services with Credit Cards and/or Unsecured Lending.

Summary
Ready to drive exceptional digital customer experiences for Credit Card and Unsecured Lending? If you're a skilled digital marketing professional with a passion for customer journey management, apply today to join our client's team on this exciting 12-month contract!

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.