Marketing Analyst - Intermediate

The Digital Paid Media team, part of the Digital Commerce division, is an in-house group responsible for executing high-impact digital performance marketing campaigns across Programmatic, Search, and Social channels. Working closely with the Media and Marketing Communications teams, as well as internal and external partners, this team integrates digital media strategies into annual and tactical marketing plans. Responsibilities include budget management, in-platform execution, and cross-channel media optimization to drive business performance.


Advantages
This role provides the opportunity to gain exposure in a financial institution, provide an opportunity to work on multiple social platform including Meta, Pinterest, Snapchat etc and offer a dynamic environment with lots of flexibility

Responsibilities
Lead Campaign Setup and Launch Activities – You drive, manage and execute Paid Media Campaigns (namely Paid Social) for your assigned lines of business. Working in partnership with all digital channels you will support business goals, objectives and KPIs.
• Media KPI Definition & Monitoring – You have a keen ability to provide insights, recommendations and digital strategic direction based on our client's vision, business needs and objectives (KPIs), industry trends, competitive landscape and metrics insights. You have the ability to pull metrics reporting and provide strategic insights to improve and enhance digital strategic programs for our client and the Business
• Stakeholder Management – Forge strong relationships with various teams, by working with the business and internal partners, owning the end to end Paid Media Campaigns to deliver against targets, with a strong understanding of the client needs and experiences across all channels . You are a great communicator, with the ability to synthesize data & results, findings and recommendations, then package key messages to the appropriate audiences. You have a proven ability to partner, build confidence and influence key stakeholders in the organization and you’re a self-starter.

Qualifications
You're digitally savvy. You seek out innovative solutions and embrace evolving technologies. You can easily adapt to new tools and trends.
• Your influence makes an impact. You know that relationships and networks are essential to success. You inspire outcomes by making yourself heard.
• You understand that success is in the details. You notice things that others don't. Your critical thinking skills help to inform your decision making.
• You look beyond the moment. You make decisions and take actions that will make a difference today and tomorrow. You proactively seek new solutions to overcome all obstacles.
• You can demonstrate experience in: Account Management, Financial Industry and/or Wealth knowledge.
• Proficient working knowledge/certification of at least two of the following : SA360, Google Ads, Meta, TikTok, Pinterest, Reddit Ads, Snapchat, LinkedIn, DV360, Amazon etc.

Must Have Requirement:

1. Paid Media Experience: Proven expertise in managing and optimizing paid media campaigns, particularly in Paid Social. – 3 years
2. KPI Monitoring and Reporting: Strong ability to define, track, and analyze KPIs, providing actionable insights to meet business objectives. – 3 years
3. Stakeholder Management: Excellent communication and relationship-building skills to collaborate with internal teams and external partners. – 3 years
4. Platform Proficiency: Working knowledge or certification in at least two platforms (e.g., Meta, TikTok and Pinterest). – 3 years
5. Analytical and Digital Savviness: Detail-oriented with strong critical thinking and adaptability to evolving digital tools and trends. – 3 years

Nice to Have:

1. Financial Industry Knowledge
2. Experience in financial services or wealth management.
Innovative and Strategic Thinking
3. Ability to identify trends, competitive insights, and innovative solutions to enhance campaigns.
4. Advanced Reporting and Emerging Platforms
5. Familiarity with advanced reporting tools and emerging platforms like Pinterest or Reddit Ads.
6. Team Collaboration and Leadership
7. Experience working across digital channels or mentoring team members



Summary
Please share your interest in this role by applying to the posting and including your resume.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.