Marketing Manager

This is a contract role which requires the talent to work on a hybrid basis at our client's office in downtown Toronto.

Advantages
In this role, you'll champion a customer-focused culture, deepening client relationships and leveraging internal expertise. You'll play a critical part in shaping annual and quarterly marketing plans, collaborating closely with customer journey management groups to execute impactful, customer-driven initiatives. You'll be highly analytical, monitoring market conditions, consumer sentiment, and competitive activity to ensure agile planning and flexible budget deployment.

You'll lead engagement strategies across our client's credit card portfolio, including new product launches, upgrades, and refreshes, integrating them seamlessly into existing programs for an optimal client experience. Your ability to analyze market research and data insights will be crucial in setting the strategic direction for campaign briefs.

This is a highly collaborative role where you'll work across a matrixed environment, securing buy-in from various business, channel, and marketing partners. You'll also support the development and deployment of creative assets across all touchpoints, ensuring consistent brand usage in compliance with global guidelines.

We're looking for someone who thrives in a high-performance environment, demonstrating accountability, passion, integrity, and respect. You'll contribute to an inclusive team culture where diverse perspectives are valued.

Responsibilities
• Support marketing objectives to set and refine annual and quarterly marketing plans.
• Collaborate closely with Customer Journey management groups to plan and execute customer-driven action plans and marketing programs.
• Monitor consumer sentiment, market conditions, competitive activity, and short-term-demand opportunity to increase agility of planning processes and flexibility of budget deployment.
• Lead and execute engagement strategies across the credit card portfolio, including new product launches, events, upgrades, card refreshes, and integrating them within existing programs to promote a seamless client experience.
• Analyze and leverage insights drawn from market research and data analysis to establish the strategic direction of benefit-led campaign briefs.
• Apply a deep understanding of Bank-wide and business partner needs, ensuring full buy-in and participation of multiple business, channel, and marketing partners in a highly matrixed environment.
• Collaborate with Journey Management groups to establish efficient workflows that ensure clarity of roles and accountability for team members.
• Support development and deployment of creative assets, agnostic of media channel and across all touchpoints.
• Champion proper usage of the brand in Canada, in full compliance with global brand guidelines and visual identity.
• Direct day-to-day activities in a manner consistent with the Bank’s risk culture and relevant risk appetite statement and limits.
• Actively pursue effective and efficient operations of respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls.

Qualifications
• 4-6 years of relevant experience in marketing, with a focus on customer engagement or credit cards oversight.
• Experience within the banking and finance industry is a must
• Exposure to Agile methodology.
• Expertise in driving performance growth across multiple dimensions and KPIs.
• Deep knowledge of product analytics and marketing tech stack.
• Authentic, decisive, resilient, highly collaborative, and results-oriented.

Summary
If you're a strategic marketer with a passion for driving customer engagement and revenue growth, we encourage you to apply!

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.