Marketing Manager

This marketing business partner will work closely with the Digital Paid Media team, an in-house group responsible for executing high-impact digital performance marketing campaigns across Programmatic, Search, and Social channels. This team integrates digital media strategies into annual and tactical marketing plans and includes budget management, in-platform execution, and cross-channel media optimization to drive business performance.


Advantages
This role provides the opportunity to gain exposure in a financial institution, provide an opportunity to work on multiple social platform including Meta, Pinterest, Snapchat etc and offer a dynamic environment with lots of flexibility

Responsibilities
What You'll Do:
- Lead Paid Media Execution: Leverage your expertise in paid media best practices, current digital media trends, and optimization techniques to maximize campaign performance.
- Manage End-to-End Campaigns: Take ownership of digital marketing campaigns from strategy development and setup to ad trafficking, targeting, creative uploading/sync, testing, and audience assignment.
- Drive Paid Social Strategy: Utilize your immediate and relevant Paid Social experience, platform knowledge, and analytical skills to develop and execute effective paid social campaigns that align with the marketing funnel.
- Apply Strategic Thinking: Take a holistic view of all tasks, partnering with various digital channels and internal stakeholders to support business goals, objectives, and KPIs.
- Provide Data-Driven Insights: Analyze metrics reporting to provide strategic insights, recommendations, and digital strategic direction based on the organization's vision, business needs, industry trends, and competitive landscape.
- Collaborate and Influence: Work both collaboratively and autonomously, managing your assigned portfolio of clients while supporting broader digital marketing strategies. You'll partner with other consultants, managers, cross-functional teams, and external vendors.
- Foster an Entrepreneurial Mindset: Develop holistic digital strategies by collaborating with marketing communications, e-commerce, lines of business, and other stakeholders. Act as the primary point of contact for paid media for your assigned lines of business, from strategy to execution.
- Build Strong Relationships: Forge strong relationships with the organization's various teams and external partners, understanding client needs and experiences across all channels to deliver against targets.
- Communicate Effectively: Synthesize data, results, findings, and recommendations, packaging key messages for appropriate audiences. You'll confidently partner with and influence stakeholders at all levels.

Qualifications
Must Have Requirement:
- 5+ Years of Paid Media Experience
- Expertise in managing Paid Social campaigns, including strategy, execution, optimization, and reporting
- Strategic Thinking and KPI Monitoring
- Ability to define KPIs, analyze metrics, and provide actionable insights to align campaigns with business objectives.
- Platform Proficiency – Experience or certification in at least two platforms (e.g., SA360, Google Ads, Facebook Business Manager, TikTok, DV360).
- Stakeholder Management and Leadership – 5 years
- Digital Savviness and Analytical Skills - Strong critical thinking, attention to detail, and adaptability to evolving digital tools and trends.

Nice-to-Have Skills and Qualifications
- Financial Industry experience
- Experience in account management within financial services or wealth management.
- Familiarity with cross-channel collaboration and end-to-end campaign ownership.
- Emerging Platforms and Advanced Reporting experience with knowledge of newer platforms like Pinterest or TikTok and experience with automated reporting tools.
- Entrepreneurial Mindset
- Ability to proactively identify opportunities, troubleshoot issues, and drive innovative solutions.

Summary
Please share your interest in this role by applying to the posting and including your resume.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.