We are seeking a Marketing Manager to join a fast-paced and supportive team that is responsible for developing and delivering direct marketing campaigns for credit cards.
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In this role, you will play a key part in implementing marketing strategies, overseeing campaign execution, and managing deliverables from both internal and external partners. You will work closely with various teams, including Product, Database Marketing, and Digital, with a particular focus on collaborating with external marketing and media agencies. The ideal candidate is a self-starter who can manage multiple projects concurrently, is not afraid to share their point of view, and has a strong sense of urgency.
This is a 12-month contract based on a hybrid schedule in downtown Toronto.
Advantages
This role provides the opportunity to gain exposure in a financial institution, and offers a dynamic environment with lots of flexibility
Responsibilities
• Deliver against a 1-2 year strategic marketing plan, ensuring all activities are aligned with business revenue targets and allocated budgets.
• Partner with senior leadership to develop and execute marketing tactics, including offer creation, creative development, target audience selection, and channel strategy.
• Collaborate with various internal marketing teams and external agencies to ensure seamless campaign execution and effective business growth.
• Manage the creative development and internal approval process for direct marketing initiatives, including legal and compliance reviews.
• Serve as a subject matter expert on competitive insights, using data and analytics to deliver measurable and profitable marketing initiatives.
• Build and maintain strong relationships with key business contacts, becoming a trusted and valued partner.
• Optimize the marketing budget to maximize channel performance and return on investment (ROI).
• Ensure ongoing communication and provide regular status updates on all campaign activities to key stakeholders.
• Proactively identify new and effective ways to deliver targeted direct marketing communications.
Qualifications
• 1+ years of experience in marketing project management, specifically managing creative and marketing communications processes across various mediums, including direct and interactive channels.
• 1+ years of experience in the financial services industry, with a strong understanding of retail banking products. Credit card experience is a plus.
• Experience with email marketing and producing client-facing communications.
• Proven ability to manage budgets and ensure costs align with estimates.
• An undergraduate degree in Marketing or equivalent related experience.
• Strong verbal and written communication skills with meticulous attention to detail.
• The ability to influence without authority and share your point of view respectfully.
• 3+ years of experience working directly with an agency on creative projects.
• Familiarity with copywriting.
• Technical understanding of how emails are created.
Summary
If you are a detail-oriented and results-driven project manager with a passion for marketing and a talent for building relationships, we encourage you to apply. Please submit your resume and a brief cover letter detailing your relevant experience.
Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.
Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.
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We are seeking a Marketing Manager to join a fast-paced and supportive team that is responsible for developing and delivering direct marketing campaigns for credit cards.
In this role, you will play a key part in implementing marketing strategies, overseeing campaign execution, and managing deliverables from both internal and external partners. You will work closely with various teams, including Product, Database Marketing, and Digital, with a particular focus on collaborating with external marketing and media agencies. The ideal candidate is a self-starter who can manage multiple projects concurrently, is not afraid to share their point of view, and has a strong sense of urgency.
This is a 12-month contract based on a hybrid schedule in downtown Toronto.
Advantages
This role provides the opportunity to gain exposure in a financial institution, and offers a dynamic environment with lots of flexibility
Responsibilities
• Deliver against a 1-2 year strategic marketing plan, ensuring all activities are aligned with business revenue targets and allocated budgets.
...
• Partner with senior leadership to develop and execute marketing tactics, including offer creation, creative development, target audience selection, and channel strategy.
• Collaborate with various internal marketing teams and external agencies to ensure seamless campaign execution and effective business growth.
• Manage the creative development and internal approval process for direct marketing initiatives, including legal and compliance reviews.
• Serve as a subject matter expert on competitive insights, using data and analytics to deliver measurable and profitable marketing initiatives.
• Build and maintain strong relationships with key business contacts, becoming a trusted and valued partner.
• Optimize the marketing budget to maximize channel performance and return on investment (ROI).
• Ensure ongoing communication and provide regular status updates on all campaign activities to key stakeholders.
• Proactively identify new and effective ways to deliver targeted direct marketing communications.
Qualifications
• 1+ years of experience in marketing project management, specifically managing creative and marketing communications processes across various mediums, including direct and interactive channels.
• 1+ years of experience in the financial services industry, with a strong understanding of retail banking products. Credit card experience is a plus.
• Experience with email marketing and producing client-facing communications.
• Proven ability to manage budgets and ensure costs align with estimates.
• An undergraduate degree in Marketing or equivalent related experience.
• Strong verbal and written communication skills with meticulous attention to detail.
• The ability to influence without authority and share your point of view respectfully.
• 3+ years of experience working directly with an agency on creative projects.
• Familiarity with copywriting.
• Technical understanding of how emails are created.
Summary
If you are a detail-oriented and results-driven project manager with a passion for marketing and a talent for building relationships, we encourage you to apply. Please submit your resume and a brief cover letter detailing your relevant experience.
Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.
Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.
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