Cella by Randstad Digital is looking for an experienced Performance Marketing Manager to join a prominent client in the insurance industry. This is a hybrid opportunity in downtown Toronto where you will be required to be onsite three days a week. We are seeking a results-oriented leader to revolutionize digital and paid media strategies, driving measurable growth and maximizing ROI. The ideal candidate will be a creative, data-driven professional who excels at leading teams, adapting to change, and fostering innovation.
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Advantages
Work with a leading brand in the Canadian insurance sector.
Join a forward-thinking team that values innovation, collaboration, and continuous improvement.
Play a key role in developing and implementing cutting-edge growth strategies, including initiatives in AI.
Lead, mentor, and inspire a high-performing team of digital and paid media experts.
Enjoy a hybrid work model that provides a balance of in-office collaboration and remote flexibility.
Responsibilities
Lead the development and execution of dynamic growth strategies, with a focus on implementing AI-driven initiatives.
Optimize the media mix to create highly targeted campaigns that resonate with diverse audiences across innovative channels.
Partner with various cross-functional teams to refine sales forecasting and enhance cost of acquisition and ROI.
Mentor and develop a high-performing digital and paid media team, cultivating leadership skills and fostering analytical and technical excellence.
Leverage data analytics to uncover market trends, guide strategic decisions, and implement advanced A/B testing frameworks.
Evolve the in-house SEM program with cutting-edge strategies that drive impactful results.
Build authentic and enduring stakeholder relationships across the organization.
Qualifications
Bachelor's degree in Marketing, Business Administration, or a related field, or an equivalent combination of education and experience.
A minimum of 5 years of experience in a people management role, with a proven ability to lead high-performing digital and paid media teams.
A strategic and creative thinker with a goal-oriented mindset and strong data-driven decision-making skills.
In-depth expertise in digital and paid media strategy, with strong analytical abilities and a data-driven approach.
Demonstrated experience managing paid media budgets and optimizing the media mix for superior cost efficiency.
An adaptable professional who is comfortable with change and able to pivot quickly.
A highly energetic and optimistic leader who consistently seeks new and innovative ways to achieve goals.
Summary
If you are a visionary leader with a passion for performance marketing and a blend of strategic vision and operational excellence, we encourage you to apply. This is an excellent opportunity to make a significant impact on a leading brand's digital presence.
Please note, this is a time-sensitive opportunity. To be considered, please apply promptly with your resume.
Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.
Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.
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Cella by Randstad Digital is looking for an experienced Performance Marketing Manager to join a prominent client in the insurance industry. This is a hybrid opportunity in downtown Toronto where you will be required to be onsite three days a week. We are seeking a results-oriented leader to revolutionize digital and paid media strategies, driving measurable growth and maximizing ROI. The ideal candidate will be a creative, data-driven professional who excels at leading teams, adapting to change, and fostering innovation.
Advantages
Work with a leading brand in the Canadian insurance sector.
Join a forward-thinking team that values innovation, collaboration, and continuous improvement.
Play a key role in developing and implementing cutting-edge growth strategies, including initiatives in AI.
Lead, mentor, and inspire a high-performing team of digital and paid media experts.
Enjoy a hybrid work model that provides a balance of in-office collaboration and remote flexibility.
Responsibilities
Lead the development and execution of dynamic growth strategies, with a focus on implementing AI-driven initiatives.
...
Optimize the media mix to create highly targeted campaigns that resonate with diverse audiences across innovative channels.
Partner with various cross-functional teams to refine sales forecasting and enhance cost of acquisition and ROI.
Mentor and develop a high-performing digital and paid media team, cultivating leadership skills and fostering analytical and technical excellence.
Leverage data analytics to uncover market trends, guide strategic decisions, and implement advanced A/B testing frameworks.
Evolve the in-house SEM program with cutting-edge strategies that drive impactful results.
Build authentic and enduring stakeholder relationships across the organization.
Qualifications
Bachelor's degree in Marketing, Business Administration, or a related field, or an equivalent combination of education and experience.
A minimum of 5 years of experience in a people management role, with a proven ability to lead high-performing digital and paid media teams.
A strategic and creative thinker with a goal-oriented mindset and strong data-driven decision-making skills.
In-depth expertise in digital and paid media strategy, with strong analytical abilities and a data-driven approach.
Demonstrated experience managing paid media budgets and optimizing the media mix for superior cost efficiency.
An adaptable professional who is comfortable with change and able to pivot quickly.
A highly energetic and optimistic leader who consistently seeks new and innovative ways to achieve goals.
Summary
If you are a visionary leader with a passion for performance marketing and a blend of strategic vision and operational excellence, we encourage you to apply. This is an excellent opportunity to make a significant impact on a leading brand's digital presence.
Please note, this is a time-sensitive opportunity. To be considered, please apply promptly with your resume.
Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.
Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.
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