job postings seo sem specialist in canada

seo sem specialist Jobs

all about SEO and SEM jobs

As SEO/SEM specialist, you will be expected to be well versed in onsite and offsite SEO optimization, pay-per-click advertising, link building, content development and other strategies that will help websites improve and maintain search rankings for a specific set of keywords and keyword phrases.

Your role involves a combination of research, strategy development, and execution, and you may also be expected to work alongside the digital marketing team to ensure marketing campaigns, advertising, and other strategies are aligned and optimized for search. As search marketing and the reliance on search engine rankings evolve for business, expect demand for SEO/SEM specialists to increase and evolve with the technology.

what SEO and SEM jobs entail

SEO and SEM specialists work in a variety of settings. While many work in the marketing department of a large company, many SEO and SEM specialists also work for marketing agencies, SEO companies, or independently as freelancers. They commonly report to a digital marketing manager. Hours will vary by company and the projects you are working on.

average SEO and SEM salaries

The role of SEO/SEM specialist continues to evolve, and so do the salaries for professionals with these skills. The average SEO/SEM specialist salary in Canada is about $60,000 per year. Professionals new to this position can expect a starting salary of just over $50,000 annually. With experience, you can make up to $80,000 or more depending on who you work for and the type of SEO projects you work on.


your day to day tasks

While your day-to-day tasks will vary based on project priorities and your current clients, here are some of the tasks that will be part of your role:

  • monitoring search rankings
  • performing keyword research
  • providing SEO analysis and recommendations
  • monitoring PPC campaigns, and making adjustments
  • providing recommendations and executing content strategies
  • implementing link building campaigns
  • monitoring web analytics dashboards, reports and other reporting tools
  • working closely with marketing team members to meet goals

where you can work

SEO and SEM specialists can work for any company, in any industry that wants to increase their search engine visibility. However, most SEO/SEM professionals work in marketing. Where you work is less important for search engine specialists because the bulk of the work is completed online. Therefore, many professionals work remotely. Working in cities with a large technology or business sector will increase your job opportunities.

what you bring to the table

Here are some of the skill requirements for SEO/SEM positions:

  • ability to think creatively
  • analytical thinking
  • organizational skills
  • project management skills
  • proficiency with Microsoft Office programs
  • experience with website analysis
  • experience with analytics tools like Google Analytics
  • experience working with popular keyword tools
  • experience working with CMS platforms such as WordPress
  • knowledge of HTML/CSS and basic coding

training and certifications

Since the SEO/SEM field is so new, there are very few schools that offer a formal SEO program. Therefore, for SEO/SEM professionals, while they are expected to have a bachelor’s degree, there is no single defined requirement. Most have a degree or diploma in communications, computer science, media studies, writing, or marketing.

Experience working in SEO and a track record of success running, managing, and optimizing SEO campaigns is highly desirable to companies. It is also a good idea to pursue digital marketing certifications to add to your SEO knowledge base. Certification such as Google AdWords, HubSpot, Moz, and training programs from well-regarded marketing agencies is an asset.

where your career is headed

The future is bright for SEO/SEM specialists. The industry is still in its infancy, and it will continue to grow and become a more important aspect of marketing for companies of all sizes. Many specialists move on to SEO manager, marketing manager, or more specialized roles in search engine marketing. With a number of years of experience, many professionals open their own SEO firms or work as independent consultants. Since it is an ever-changing industry, the key to being successful is to continue to add new SEO skills and abilities as new technologies emerge.

job alert

get these jobs in your inbox

sign up