job postings web content manager in canada

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web content manager Jobs

all about web content manager jobs

Producing high quality and engaging content has never been more important for companies of all sizes. If you want to reach your customers, increase search rankings and expand your brand presence online, a strong content plan is required. If you are an exceptional writer, have marketing experience, and have the strategy and knowledge to help companies improve their web copy and blog, this may be the role for you.

what web content manager jobs entail

Web content managers are part of the marketing team. You will work in an office environment and spend the bulk of your time working on the computer using a variety of content management, web platforms, social media and SEO tools. Depending on your role and the type of company you work for, some travel may be required for client meetings. Expect to work normal office hours, with evenings and weekends being required occasionally to meet deadlines and troubleshoot issues as they arise.

average web content manager salaries

The average annual salary for web content managers in Canada is approximately $45,000 per year. Positions have a starting salary of more than $30,000 per year. At the top end, you can make more than $60,000 per year. Experience working with SEO, social media, and specialized content platforms and software can help increase your earning potential. With the importance and the responsibilities for this role ever changing, expect the average salary to increase.

your day to day tasks

Some of the  tasks associated with web content manager jobs include the following:

  • monitoring the company’s online presence
  • keyword research
  • assigning content projects
  • determining content strategy
  • editing, posting, and scheduling blog content
  • copyediting website content
  • updating the company website
  • creating copy to support marketing, sales, SEO, and business strategies
  • updating the company’s social media profiles
  • working with the design department

where you can work

Web content managers have some flexibility in terms of with whom and where they work. With content being a large focal point for marketing, companies from startups to large corporations need strong web content professionals. You can find jobs for web content managers in cities across Canada. Some jobs may even be remote positions, making location less of a factor in your job search. Additionally, marketing agencies, web design companies, and sales organizations are also ideal companies to work for.

what you bring to the table

As a web content manager you need diverse skills including:

  • a balance of strategic and creative thinking
  • experience with analytics and web metrics
  • able to use content management systems (CMS)
  • excellent copywriting skills
  • basic understanding of HTML, web design and coding
  • copyediting and proofreading
  • skill with search engine optimization (SEO)
  • social media management (SEM) experience
  • ability to manage people and processes

training and certifications

Since web content management is one of the newer career paths in marketing, candidates tend to have a wide variety of educational backgrounds. Depending on the role and company needs, a computer science, communications or marketing degree may be required. Computer, programming, and web certifications may be a requirement and are definitely an asset. Expect continuing education to play a large role in your career. Skills and knowledge development are important in this industry. Above all else, most companies are looking for candidates with a proven track record of success rather than a specific degree or diploma. 

where your career is headed

Since web content managers tend to have a background in marketing and copywriting, there are many career opportunities that stem from these skills. Many web content managers move on to more senior marketing management positions, move into copywriting roles or get involved with organic search engine optimization. With the right amount of experience and industry connections, opening a marketing agency or freelancing is also a career option.

Do you work in marketing? Ready to take the step up to web content manager? Are you a current web content manager looking for new opportunities? We can help! Contact Randstad Canada today to get access to great jobs with leading companies in business, sales, and marketing.

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