Cella by Randstad Digital is representing a global leader in cloud-based reporting solutions to find a Regional Marketing Manager focused on the Canadian market. Our client provides a sophisticated SaaS platform that streamlines data, ensures audit-ready security, and connects teams worldwide.
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In this role, you will be the primary engine for executing demand generation and field marketing programs across Canada, with potential expansion into LATAM markets. You will bridge the gap between global strategy and local execution, working closely with sales teams and agency partners to drive pipeline velocity and new logo acquisition.
Advantages
Remote Flexibility: This is a fully remote 12-month contract, open to talent located anywhere in Canada
High-Impact Ownership: You will be the point person for an emerging region, directly influencing revenue growth.
Collaborative Environment: Work with a top-tier global SaaS organization known for its secure, "fit-for-purpose" technology.
Potential for Longevity: While initially a year-long engagement, there is potential for extension based on business needs and performance.
Responsibilities
Campaign Execution: Deploy and optimize end-to-end regional marketing programs, including virtual/in-person events, sponsorships, and paid media.
Sales Partnership: Act as a conduit for the Canadian sales organization, delivering customized pipeline generation programs and ensuring a "no lead left behind" follow-up strategy.
Event Management: Lead localized execution for experiential marketing, including partner breakfasts, user groups, and booth space at major industry events.
Agency Management: Serve as the primary point of contact for vendor agencies to ensure deliverables meet regional standards and timelines.
Performance Tracking: Manage the regional marketing budget and provide hard metrics regarding ROI, opportunity creation, and pipeline impact to leadership.
Strategic Alignment: Adapt global brand assets for the Canadian market, ensuring all content resonates with local nuances and business environments.
Qualifications
Experience: 5+ years of experience in regional, field, or demand generation marketing, specifically within the B2B SaaS or software industry.
Market Knowledge: A deep understanding of the Canadian market is required (familiarity with the Canadian Public Sector landscape is a significant plus).
Event Expertise: Demonstrated success in managing small-to-mid-sized events, sponsorships, and partner-led marketing activities.
Proven Results: Ability to provide specific examples of how your marketing programs directly impacted sales pipeline and revenue.
Technical Proficiency: Skilled in marketing automation, CRM, and business intelligence tools.
Communication: Strong ability to collaborate with remote global teams and communicate complex performance data to executives.
Travel: Willingness to travel up to 20% for onsite event support as needed.
Summary
If you are a results-oriented marketer with a passion for the Canadian SaaS landscape and a talent for turning strategy into action, we want to hear from you. Opportunities like this move quickly—please apply promptly by sharing your resume and a portfolio or work samples that highlight your end-to-end campaign execution and sales partnership impact.
Cella by Randstad Digital uses artificial intelligence to help our recruiters screen, assess and select qualified talent for this role and others within our database. Although Cella by Randstad Digital uses A.I. as a tool, candidate selection and hiring decisions are made by our employees.
Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.
Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.
This posting is for existing and upcoming vacancies.
show more
Cella by Randstad Digital is representing a global leader in cloud-based reporting solutions to find a Regional Marketing Manager focused on the Canadian market. Our client provides a sophisticated SaaS platform that streamlines data, ensures audit-ready security, and connects teams worldwide.
In this role, you will be the primary engine for executing demand generation and field marketing programs across Canada, with potential expansion into LATAM markets. You will bridge the gap between global strategy and local execution, working closely with sales teams and agency partners to drive pipeline velocity and new logo acquisition.
Advantages
Remote Flexibility: This is a fully remote 12-month contract, open to talent located anywhere in Canada
High-Impact Ownership: You will be the point person for an emerging region, directly influencing revenue growth.
Collaborative Environment: Work with a top-tier global SaaS organization known for its secure, "fit-for-purpose" technology.
Potential for Longevity: While initially a year-long engagement, there is potential for extension based on business needs and performance.
Responsibilities
...
Campaign Execution: Deploy and optimize end-to-end regional marketing programs, including virtual/in-person events, sponsorships, and paid media.
Sales Partnership: Act as a conduit for the Canadian sales organization, delivering customized pipeline generation programs and ensuring a "no lead left behind" follow-up strategy.
Event Management: Lead localized execution for experiential marketing, including partner breakfasts, user groups, and booth space at major industry events.
Agency Management: Serve as the primary point of contact for vendor agencies to ensure deliverables meet regional standards and timelines.
Performance Tracking: Manage the regional marketing budget and provide hard metrics regarding ROI, opportunity creation, and pipeline impact to leadership.
Strategic Alignment: Adapt global brand assets for the Canadian market, ensuring all content resonates with local nuances and business environments.
Qualifications
Experience: 5+ years of experience in regional, field, or demand generation marketing, specifically within the B2B SaaS or software industry.
Market Knowledge: A deep understanding of the Canadian market is required (familiarity with the Canadian Public Sector landscape is a significant plus).
Event Expertise: Demonstrated success in managing small-to-mid-sized events, sponsorships, and partner-led marketing activities.
Proven Results: Ability to provide specific examples of how your marketing programs directly impacted sales pipeline and revenue.
Technical Proficiency: Skilled in marketing automation, CRM, and business intelligence tools.
Communication: Strong ability to collaborate with remote global teams and communicate complex performance data to executives.
Travel: Willingness to travel up to 20% for onsite event support as needed.
Summary
If you are a results-oriented marketer with a passion for the Canadian SaaS landscape and a talent for turning strategy into action, we want to hear from you. Opportunities like this move quickly—please apply promptly by sharing your resume and a portfolio or work samples that highlight your end-to-end campaign execution and sales partnership impact.
Cella by Randstad Digital uses artificial intelligence to help our recruiters screen, assess and select qualified talent for this role and others within our database. Although Cella by Randstad Digital uses A.I. as a tool, candidate selection and hiring decisions are made by our employees.
Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.
Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.
This posting is for existing and upcoming vacancies.
show more
