Addressing critical national labor shortfalls with a utility-first model, the initiative delivers pay transparency, mobile safety toolkits, and peer support across Ontario, Quebec, and Western Canada.
TORONTO, ON — Randstad, the world's leading talent partner, today announced the launch of its Skilled Trades Community in Canada, a purpose-built ecosystem engineered to support long-term career longevity for talent in the Industrial, Manufacturing, and Natural Resource sectors. Addressing critical national labor shortfalls with an improved, utility-first talent experience, the initiative delivers pay transparency, mobile safety toolkits, and peer support across Ontario, Quebec, and Western Canada.
"Effective recruitment with skilled trades talent requires a deep understanding of the shop floor," said Alexandra Maltais, Vice-President, Talent Solutions for Skilled Trades, Randstad Canada. "Too often, communications to talent overlook the practical realities of these roles. Trades professionals respond best to straightforward information, such as transparent pay rates, reliable safety support, and a clear respect for their craft. By aligning our approach directly with how tradespeople work, this community delivers real daily value and long-term support for Canadian workers."
Rather than relying on corporate broadcasts, the community provides talent with immediate access to salary benchmarks, equipment evaluations, Lockout/Tagout (LOTO) visual safety checklists, and transparent job postings that detail exact hourly rates, overtime terms, verified site safety records upfront, and career growth insights.
Members of the Randstad skilled trades community receive instant access to the following benefits:
- Seamless Integration: Automatic enrollment for existing Canadian skilled trades talent with no additional registration or setup required.
- Bi-weekly Briefs: Bi-weekly updates delivered directly to mobile devices featuring regional labor market trends, critical safety alerts, and upcoming peer-led sessions.
- On-Demand Utility Tools: Built-in practical tools, such as speed-and-feed calculators, blueprint reading refreshers, and bilingual LOTO visual safety checklists, accessible anytime.
- Master-Led AMA Sessions: Exclusive "Ask Me Anything" (AMA) events hosted by veteran master tradespeople.
- Interactive Community Showcases: Participation in #TradeProud features celebrating outstanding industrial craftsmanship within the community.
Beyond supporting individual careers, the community addresses the severe skilled labor shortage in Canadian infrastructure and manufacturing. By focusing on safety, transparent pay, and peer support, Randstad connects qualified tradespeople with open roles faster—helping employers reduce costly project delays nationwide.
To learn more about the community or to access regional trade utility resources, visit www.randstad.ca/community/skilled-trades/.
about randstad.
Randstad is the world’s leading talent company with the vision to be the world’s most equitable and specialized talent company. We are a partner of choice for talent and clients. We have a deep understanding of the labor market and through our four specializations – Operational, Professional, Digital and Enterprise – help our clients create the high-quality, diverse and agile workforces they need to succeed. We are committed to providing equitable opportunities to people from all backgrounds and help them remain relevant in the rapidly changing world of work. Through the value we create, we are committed to making the world of work better for all.
Headquartered in the Netherlands, Randstad operates in 39 markets and has approximately 38,000 employees. In 2025, we supported nearly 150,000 clients and over 1.7 million talent, generating a revenue of €23.1 billion. Randstad N.V. is listed on the Euronext Amsterdam. For more information, see www.randstad.com.
Media Contact:
Chahinez Dib
Corporate Communications Specialist
chahinez.dib@randstad.ca