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how salary fits into your talent attraction strategy

It probably comes as no surprise that job seekers list salary as their #1 consideration when looking for a new job. To capture the attention of talent, you must offer competitive salaries that accurately reflect your location and the skills you're looking for. However, salary is just one part of your total compensation package. You also need to consider your brand's reputation, values and other benefits and perks such as office atmosphere, health and dental benefits, vacation, health and wellness initiatives and more.

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building your total compensation package

offer extra perks and benefits

According to our research, Canadians are increasingly looking for benefits and perks beyond their base salary. Popular benefits they seek out include health and dental, paid vacation, social activities, health and wellness perks, paid meals, company-provided phones and laptops, and advancement potential. Offering these benefits in conjunction with a fair-market salary is key to draw hot up-and-coming talent to work for you.

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align your values and culture

Today's most in-demand workers have their pick of employers. So they often want to choose a company that shares their values and priorities. This is especially true for younger generations like Millennials and Gen Z. Do you support diversity and inclusion? What about environmental initiatives? Define the characteristics of your workplace. Today’s workers are asking these questions before they consider working for you.

learn more about the importance of your work culture

manage your brand reputation

Social media and workplace review sites make it easy for employees to share their opinion of their employer for the world to see. Potential employees can form an impression without even meeting you. It’s important to monitor your reputation online, as well as actively shape it. Use your social media and online presence to show who you are as an employer. If you don’t, you’re missing out on a key opportunity to engage with talent.

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explore related content

  • 5 ways to use salary data

    Our salary guide isn't just for determining salaries for new hires. Check out some other ways you can use salary data.

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  • elements of an attractive job offer

    Salary is a key part of developing an attractive job offer your top-choice candidate can't say no to, but there's other elements to consider as well.

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what cities are inside the salary guide?

To give you a comprehensive look at the Canadian labour market, we share data for a wide range of locations and industries across Canada.

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calgaryedmontonfort mcmurrayred deer

british columbia





south shore

other provinces

winnipeg, manitobahalifax, nova scotiasaskatoon, saskatchewan