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A strong brand and far reaching brand awareness is important to both B2B and B2C organizations that rely on the sale of goods and services. The stronger a company's brand awareness and reputation, the more likely a customer will choose to buy their products or services.

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all about branding consultant jobs

As a branding consultant, your role is to help companies sell their brand, products and services. Through a combination of analysis, research, and market analysis, you will devise branding strategies to communicate key messages and shape the company brand in the mind of consumers. Working directly with marketing and business leaders, you can have an impact on new and existing products and services and how they are positioned and presented to the public. If you have experience with branding, marketing, and have a strong business acumen, consider applying for branding consultant roles.

what branding consultant jobs entail

Branding consultants work in an office environment. You will work as part of the marketing department or represent a client if you work in an agency setting. Expect to work longer than normal hours, especially during tight deadlines. Travel and meeting with clients and key stakeholders outside of the office is part of the job. In most cases, you will report to a senior marketing manager or agency director.

average branding consultant salaries

The average annual salary for a branding consultant in Canada is about $70,000 per year. On the low end of the scale, you can expect a starting salary of about $50,000. On the top end of the salary scale, you can expect to make more than $100,000 per year. Specialized marketing and branding skills, and performance incentives can increase your earning potential.

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your day to day tasks

Your day-to-day tasks will vary based on the projects you're working on. Your tasks pre-launch and post-launch can be very different. Some responsibilities that branding consultants work on may include:

  • performing market research
  • analyzing pricing
  • monitoring market trends
  • meeting with suppliers
  • brainstorming branding and product campaigns
  • developing and monitoring brand strategy
  • creating and monitoring campaigns
  • assisting with strategic development
  • coordinating product launches

where you can work

Branding consultants work either in-house within a company or for a branding, advertising or marketing agency. You can commonly find work in retail, sales, manufacturing, and other related industries. In most cases, you will find work in large cities that have a strong business and marketing industry.

branding consultant jobs

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what you bring to the table

Branding consultants have a strong marketing background and are well rounded professionals. Some of the skills companies look for in candidates include:

  • a creative mind
  • strategic planning / analysis
  • strong presentation and communications skills
  • social media marketing
  • advertising and public relations
  • sales experience
  • ability to identify trends and marketing opportunities

training and certifications

To work as a branding consultant, most companies require you to have a minimum of a bachelor’s degree in marketing, business, communications or another related field. To progress to more senior positions within branding, a master’s degree is preferred – this can lead to leadership and executive level roles. Having marketing and business certifications is an asset that can give you an edge over other candidates competing for similar positions. As with most marketing positions, a track record of success in branding is highly desirable.

where your career is headed

With experience in marketing and branding, branding consultants have many career options in front of them. Many move on to more senior marketing roles with large companies, others get into the product management side of branding. Some choose to work independently as a consultant or offer their services through an agency setting. Careers in this area are expected to grow, and the outlook is good for the foreseeable future.

Do you work in branding? Looking to take the next step in your career by working as a branding consultant? Work with Randstad Canada to expand your job search and find the perfect opportunity for your career.

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