employer branding build a stronger employer brand

Randstad Employer Brand Research provides valuable insight into what motivates workers so you can create a meaningful employer brand that resonates with your workforce.

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the impact of an employer brand

Your employer brand plays a crucial role in your organization's ability to attract and retain top-performing talent. In the competitive market for skilled talent, it's up to you to set your brand apart from competitors. That's where your employer brand comes into play. 

embracing your employer brand

We believe matching people with organizations they want work for is key to the success of both. Embrace your brand and use it as a tool to showcase everything that makes your organization a great place to work. Need help defining and enhancing your employer brand? Find valuable resources below.

download the employer brand report for canada

Randstad hosts the annual REBR awards to celebrate Canada's top employer brands. Download the Employer Brand Research report to access detailed insights on how Canada's top 150 brands were ranked, what factors Canadians value most in employers, and how employees' needs and preferences vary by gender, age, and type of work.


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what canadians look for in a job

64%attractive salary and benefits
50%supports work-life balance
49%long-term job security
44%a pleasant working environment

about employer brand research

who takes part? 

Respondents are employees and job-seekers between the ages of 18-65. There is a slight bias towards respondents under 40 because the survey’s main target audience is potential employees.

what makes it different? 

Unlike similar surveys, we do not invite human resources, staff members or experts to take part in the survey, ensuring the results of the survey are as objective as possible.

what is measured?

Respondents are asked to identify companies they recognize. They then evaluate companies they recognize on 10 factors including salary & benefits, work atmosphere, and job content.

build a stronger employer brand

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