- The Digital Marketing Specialist will be responsible for the management of marketing materials including products, brochures, newsletters, online media, and campaigns. Manage all communication plans and assist with marketing portfolios. Provide content to update marketing materials. Drive new initiatives to meet and exceed operational targets. This role requires a strong understanding of content strategy, SEO, and overall marketing principles. The ideal caThe Digital Marketing Specialist will be responsible for the management of marketing materials including products, brochures, newsletters, online media, and campaigns. Manage all communication plans and assist with marketing portfolios. Provide content to update marketing materials. Drive new initiatives to meet and exceed operational targets. This role requires a strong understanding of content strategy, SEO, and overall marketing principles. The ideal ca
- We are seeking a Data Analyst – Marketing to support our digital marketing and analytics initiatives. This role plays a crucial part in collecting, analyzing, and interpreting data from various digital channels to drive informed business decisions. The ideal candidate will have a strong analytical mindset and a passion for leveraging data to improve marketing performance and customer engagement.The Data Analyst will work closely with internal teams and extWe are seeking a Data Analyst – Marketing to support our digital marketing and analytics initiatives. This role plays a crucial part in collecting, analyzing, and interpreting data from various digital channels to drive informed business decisions. The ideal candidate will have a strong analytical mindset and a passion for leveraging data to improve marketing performance and customer engagement.The Data Analyst will work closely with internal teams and ext
- We are seeking a Manager, Customer Journey Management for the Credit Card and Unsecured Lending Portfolio on a 12-month contract, this is a hybrid role which requires the talent to work onsite at our client's office 4 days per week.This role defines, executes, and optimizes the end-to-end digital marketing customer journeys across organic, owned, and paid channels. You will act as a strategic advisor, collaborating closely with marketing teams and businessWe are seeking a Manager, Customer Journey Management for the Credit Card and Unsecured Lending Portfolio on a 12-month contract, this is a hybrid role which requires the talent to work onsite at our client's office 4 days per week.This role defines, executes, and optimizes the end-to-end digital marketing customer journeys across organic, owned, and paid channels. You will act as a strategic advisor, collaborating closely with marketing teams and business
- Our client in the finance industry is seeking a highly motivated and results-driven Manager, of Marketing Planning & Delivery to drive sustained and profitable revenue growth by planning, developing, and delivering impactful customer engagement marketing programs. As a key member of the Marketing Planning and Delivery function, you'll be instrumental in leading full-funnel marketing planning and executing benefit-led campaigns that help achieve strategic bOur client in the finance industry is seeking a highly motivated and results-driven Manager, of Marketing Planning & Delivery to drive sustained and profitable revenue growth by planning, developing, and delivering impactful customer engagement marketing programs. As a key member of the Marketing Planning and Delivery function, you'll be instrumental in leading full-funnel marketing planning and executing benefit-led campaigns that help achieve strategic b
- Our Client in the Financial Industry is searching for an experienced Manager, Digital Messaging to drive the timely and effective delivery of all marketing-related communications across authenticated digital channels (Mobile Banking, Online Portals, ATMs) and the Email channel. In this role, you'll be a vital link, bridging the gap between campaign strategy and execution. You'll work closely with Campaign Execution and Journey Managers, bringing together tOur Client in the Financial Industry is searching for an experienced Manager, Digital Messaging to drive the timely and effective delivery of all marketing-related communications across authenticated digital channels (Mobile Banking, Online Portals, ATMs) and the Email channel. In this role, you'll be a vital link, bridging the gap between campaign strategy and execution. You'll work closely with Campaign Execution and Journey Managers, bringing together t
- The agency in VILLE SAINT-LAURENT focus on a company's online presence. They develop strategies for search engine optimization (SEO), online advertising campaigns (Google Ads, social media), social media management, and email marketing.As a Marketing Coordinator, you will be responsible for executing and monitoring marketing initiatives. You'll work closely with the team to ensure our campaigns are successful and our brand messaging is consistent across alThe agency in VILLE SAINT-LAURENT focus on a company's online presence. They develop strategies for search engine optimization (SEO), online advertising campaigns (Google Ads, social media), social media management, and email marketing.As a Marketing Coordinator, you will be responsible for executing and monitoring marketing initiatives. You'll work closely with the team to ensure our campaigns are successful and our brand messaging is consistent across al
- Cella by Randstad Digital, a creative and marketing talent solutions company, is seeking an experienced Content Creator to join one of our leading agency clients in the Mississauga area. This is a unique opportunity to shape and produce engaging content across various social and digital platforms for a diverse portfolio of major brands.Our client, a dynamic and agile agency, is looking for a Content Creator to be a core part of their Digital Marketing TeamCella by Randstad Digital, a creative and marketing talent solutions company, is seeking an experienced Content Creator to join one of our leading agency clients in the Mississauga area. This is a unique opportunity to shape and produce engaging content across various social and digital platforms for a diverse portfolio of major brands.Our client, a dynamic and agile agency, is looking for a Content Creator to be a core part of their Digital Marketing Team
- As a Digital Graphic Designer, you'll be a key part of our Advisor Sales & Marketing Support team, which is dedicated to creating compelling and effective marketing materials. We're looking for a passionate and creative professional who thrives in the digital space. You'll use your skills to help design and deliver digital solutions that support our advisors and engage our clients.AdvantagesWhy You'll Love This RoleThis is a dynamic and collaborative roleAs a Digital Graphic Designer, you'll be a key part of our Advisor Sales & Marketing Support team, which is dedicated to creating compelling and effective marketing materials. We're looking for a passionate and creative professional who thrives in the digital space. You'll use your skills to help design and deliver digital solutions that support our advisors and engage our clients.AdvantagesWhy You'll Love This RoleThis is a dynamic and collaborative role
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all about being a digital marketer
A digital marketing specialist can mean many different things. With technology evolving at a rapid pace, the marketing industry is always changing, and so are the roles and responsibilities of marketing professionals who specialize in digital marketing. Working with the marketing team, a digital marketing specialist works on a variety of marketing campaigns, strategies, helps to improve branding and online awareness.
Many digital marketing specialists opt to focus on a specific area such as SEO, paid search (PPC), display media, content marketing, or social media. Digital marketing specialists have a diverse and ever-evolving skillset and to be successful are expected to evolve with the times as marketing and technology change.
what being a digital marketing specialist entails
As with most marketing roles, digital marketing specialists work standard office hours. Due to the online nature of their work, working remotely is also a strong possibility. Your main role is to create and execute digital marketing campaigns to support company marketing and advertising objectives. You’ll work collaboratively with other marketing professionals, and report to a leader in the marketing department such as a marketing manager, director or project manager.
average digital marketing salaries
Since the digital marketing specialist title is somewhat general, salary ranges can vary quite a bit depending on what type of digital marketing you are doing, your area of specialization and the type of setting you work in (freelance, remote, agency, or in-house). Entry level positions for digital marketing specialists have a starting salary that ranges from $45,000 to $55,000 depending on your specific role. With 7 or more years of experience, you can expect to make upwards of $80,000.
Having specialized skills or working in larger cities with a strong business and technology sector such as in Toronto, Kitchener-Waterloo, and Vancouver could increase your annual salary.
your day to day tasks
Your day-to-day tasks will depend on the campaign you are working on. Some of the common tasks associated with this position include the following:
- creating, monitoring, and executing marketing campaigns
- writing marketing copy for email marketing, brochures, websites and blogs
- updating the company website and social media accounts
- performing competitive research
- determining new online marketing opportunities
- reviewing analytics and campaign results
- working with contractors and vendors to execute campaigns
- attending or leading client meetings
- keeping up to date with current digital marketing news and trends
- reporting on campaign results
where you can work
Digital marketing specialists are increasingly in demand. All companies have a need for digital marketing. With most of their work being completed online, digital marketing professionals can work in-house, with a marketing agency, work remotely or from home, or even start their own marketing company.
With the ability to work online, many companies are willing to allow you to work remotely, however, regions such as the Greater Toronto Area, Montreal and Vancouver regularly have companies in need of digital marketers.
what you bring to the table
While having a specialized skill or knowledge area is important to differentiate yourself from other job candidates, it’s important that you are well rounded and have strong overall marketing, technology, and business acumen. The top skills required for you to work as a digital marketing specialist include:
- project management
- communications and presentation skills
- expertise with email marketing, social media, digital communications, CRM and/orweb development
- attention to detail and organizational skills
- marketing expertise – PPC, SEO, SEM, etc.
- analytics skills – Google Analytics
- basic programming and HTML skills
training and certifications
Digital marketing specialists typically have a college diploma or university degree in marketing, communications, advertising, business, or another related area of study. Most also have a post-graduate degree specializing in a particular area of digital marketing.
As part of professional development, you will be expected to keep up with industry trends, acquire new skills, learn how to use new software and analytics programs as they come to market, and acquire marketing and business certifications as required such as Google Analytics, Google AdWords, MailChimp, Facebook insights, and HubSpot certification.
where your career is headed
Most digital marketing specialists move on to other roles within the marketing department such as marketing managers, team leads, consultants, or even open your own marketing agency once you’ve collected enough industry experience. Since marketing is ever-changing, there are likely to be new roles that have yet to be discovered.
Are you looking to take the next step in your marketing career? Are you a company that is looking for marketing talent? Contact Randstad Canada today!