- Digital Marketing SpecialistA company operating in the legal industry is looking for its next, next digital marketing specialist.Your job will consist of creating marketing campaigns on the different digital platforms.If you are a curious, dedicated and passionate person about digital marketing, who is able to thrive in a constantly evolving environment, this position is for you!AdvantagesAs a digital marketer, you will have access to a range of benefits sDigital Marketing SpecialistA company operating in the legal industry is looking for its next, next digital marketing specialist.Your job will consist of creating marketing campaigns on the different digital platforms.If you are a curious, dedicated and passionate person about digital marketing, who is able to thrive in a constantly evolving environment, this position is for you!AdvantagesAs a digital marketer, you will have access to a range of benefits s
- Our client is a leader in providing a wide range of services, including creative design, digital marketing, graphics production, vehicle wrapping, sign manufacturing, and installations. We are seeking a proactive Senior Sales Manager to lead our client’s sales strategies, objectives, and initiatives. The ideal candidate will be responsible for developing and managing the sales functions, ensuring that department employees and sales plans are aligned to achOur client is a leader in providing a wide range of services, including creative design, digital marketing, graphics production, vehicle wrapping, sign manufacturing, and installations. We are seeking a proactive Senior Sales Manager to lead our client’s sales strategies, objectives, and initiatives. The ideal candidate will be responsible for developing and managing the sales functions, ensuring that department employees and sales plans are aligned to ach
- Join Our Team as a Digital Platform LeadAre you passionate about social media and digital marketing? Do you have the skills to amplify a brand's online presence and engage with a dynamic audience? We are looking for a talented Social Media & Digital Marketing Specialist to join our team and take our digital strategy to the next level!You will build, execute, and manage a strategic social and digital media plan to enhance the organization's profile and presJoin Our Team as a Digital Platform LeadAre you passionate about social media and digital marketing? Do you have the skills to amplify a brand's online presence and engage with a dynamic audience? We are looking for a talented Social Media & Digital Marketing Specialist to join our team and take our digital strategy to the next level!You will build, execute, and manage a strategic social and digital media plan to enhance the organization's profile and pres
- Our client is a leader in providing a wide range of services, including creative design, digital marketing, graphics production, vehicle wrapping, sign manufacturing, and installations. We are seeking a talented and dynamic Design Manager to lead the design team. This role requires a unique blend of creativity, technical expertise, and project management skills. The Design Manager will guide the creative direction across various platforms, with a particulaOur client is a leader in providing a wide range of services, including creative design, digital marketing, graphics production, vehicle wrapping, sign manufacturing, and installations. We are seeking a talented and dynamic Design Manager to lead the design team. This role requires a unique blend of creativity, technical expertise, and project management skills. The Design Manager will guide the creative direction across various platforms, with a particula
- Our client is a leader in providing a wide range of services, including creative design, digital marketing, graphics production, vehicle wrapping, sign manufacturing, and installations. We are seeking a talented and dynamic Design Manager to lead the design team. This role requires a unique blend of creativity, technical expertise, and project management skills. The Design Manager will guide the creative direction across various platforms, with a particulaOur client is a leader in providing a wide range of services, including creative design, digital marketing, graphics production, vehicle wrapping, sign manufacturing, and installations. We are seeking a talented and dynamic Design Manager to lead the design team. This role requires a unique blend of creativity, technical expertise, and project management skills. The Design Manager will guide the creative direction across various platforms, with a particula
- As the Marketing Campaign Manager, you will be responsible for identifying goals and objectives, architecting marketing strategies, and conceptualizing integrated campaigns to generate market demand and exceed annual pipeline goals. You will work closely with Product Marketing counterparts to achieve these objectives.Advantages6-Month Contract: Gain valuable experience with a defined timeframe.Start Date: July 8 or July 15Competitive Pay: Earn between $47As the Marketing Campaign Manager, you will be responsible for identifying goals and objectives, architecting marketing strategies, and conceptualizing integrated campaigns to generate market demand and exceed annual pipeline goals. You will work closely with Product Marketing counterparts to achieve these objectives.Advantages6-Month Contract: Gain valuable experience with a defined timeframe.Start Date: July 8 or July 15Competitive Pay: Earn between $47
- We are seeking a talented bilingual Senior SEO Specialist to join the digital marketing team of one of our clients located in Montreal.Under the guidance and collaboration of the Marketing Director, the senior SEO specialist is tasked with developing, implementing, and overseeing the comprehensive SEO strategy. This role plays a pivotal role in enhancing the organization's online visibility and brand presence across various platforms.AdvantagesThe Senior SWe are seeking a talented bilingual Senior SEO Specialist to join the digital marketing team of one of our clients located in Montreal.Under the guidance and collaboration of the Marketing Director, the senior SEO specialist is tasked with developing, implementing, and overseeing the comprehensive SEO strategy. This role plays a pivotal role in enhancing the organization's online visibility and brand presence across various platforms.AdvantagesThe Senior S
- Are you an experienced Digital Data Analyst in search of your next contract opportunity? Our high-profile client is seeking to hire a Digital Data Analyst to join their talented team on a 7 month contract with a strong probability of extension. Apply for this amazing opportunity if this sounds like a good fit for you!AdvantagesWhat’s in it for you!As a Digital Data Analyst with our client, you’ll receive:- Highly competitive market hourly rates- A 7 monthAre you an experienced Digital Data Analyst in search of your next contract opportunity? Our high-profile client is seeking to hire a Digital Data Analyst to join their talented team on a 7 month contract with a strong probability of extension. Apply for this amazing opportunity if this sounds like a good fit for you!AdvantagesWhat’s in it for you!As a Digital Data Analyst with our client, you’ll receive:- Highly competitive market hourly rates- A 7 month
- The successful candidate will have admirable communication & time management skills and the desire to work in a fast-paced, ever-changing and hectic environment. Are you tech-savvy? Can you stay calm under pressure? Are you an excellent communicator and self-sufficient? Are you looking for a stable, fun fulfilling job?A customer service position is a role within an organization that focuses on providing assistance and support to customers. The primaryThe successful candidate will have admirable communication & time management skills and the desire to work in a fast-paced, ever-changing and hectic environment. Are you tech-savvy? Can you stay calm under pressure? Are you an excellent communicator and self-sufficient? Are you looking for a stable, fun fulfilling job?A customer service position is a role within an organization that focuses on providing assistance and support to customers. The primary
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all about being a digital marketer
A digital marketing specialist can mean many different things. With technology evolving at a rapid pace, the marketing industry is always changing, and so are the roles and responsibilities of marketing professionals who specialize in digital marketing. Working with the marketing team, a digital marketing specialist works on a variety of marketing campaigns, strategies, helps to improve branding and online awareness.
Many digital marketing specialists opt to focus on a specific area such as SEO, paid search (PPC), display media, content marketing, or social media. Digital marketing specialists have a diverse and ever-evolving skillset and to be successful are expected to evolve with the times as marketing and technology change.
what being a digital marketing specialist entails
As with most marketing roles, digital marketing specialists work standard office hours. Due to the online nature of their work, working remotely is also a strong possibility. Your main role is to create and execute digital marketing campaigns to support company marketing and advertising objectives. You’ll work collaboratively with other marketing professionals, and report to a leader in the marketing department such as a marketing manager, director or project manager.
average digital marketing salaries
Since the digital marketing specialist title is somewhat general, salary ranges can vary quite a bit depending on what type of digital marketing you are doing, your area of specialization and the type of setting you work in (freelance, remote, agency, or in-house). Entry level positions for digital marketing specialists have a starting salary that ranges from $45,000 to $55,000 depending on your specific role. With 7 or more years of experience, you can expect to make upwards of $80,000.
Having specialized skills or working in larger cities with a strong business and technology sector such as in Toronto, Kitchener-Waterloo, and Vancouver could increase your annual salary.
your day to day tasks
Your day-to-day tasks will depend on the campaign you are working on. Some of the common tasks associated with this position include the following:
- creating, monitoring, and executing marketing campaigns
- writing marketing copy for email marketing, brochures, websites and blogs
- updating the company website and social media accounts
- performing competitive research
- determining new online marketing opportunities
- reviewing analytics and campaign results
- working with contractors and vendors to execute campaigns
- attending or leading client meetings
- keeping up to date with current digital marketing news and trends
- reporting on campaign results
where you can work
Digital marketing specialists are increasingly in demand. All companies have a need for digital marketing. With most of their work being completed online, digital marketing professionals can work in-house, with a marketing agency, work remotely or from home, or even start their own marketing company.
With the ability to work online, many companies are willing to allow you to work remotely, however, regions such as the Greater Toronto Area, Montreal and Vancouver regularly have companies in need of digital marketers.
what you bring to the table
While having a specialized skill or knowledge area is important to differentiate yourself from other job candidates, it’s important that you are well rounded and have strong overall marketing, technology, and business acumen. The top skills required for you to work as a digital marketing specialist include:
- project management
- communications and presentation skills
- expertise with email marketing, social media, digital communications, CRM and/orweb development
- attention to detail and organizational skills
- marketing expertise – PPC, SEO, SEM, etc.
- analytics skills – Google Analytics
- basic programming and HTML skills
training and certifications
Digital marketing specialists typically have a college diploma or university degree in marketing, communications, advertising, business, or another related area of study. Most also have a post-graduate degree specializing in a particular area of digital marketing.
As part of professional development, you will be expected to keep up with industry trends, acquire new skills, learn how to use new software and analytics programs as they come to market, and acquire marketing and business certifications as required such as Google Analytics, Google AdWords, MailChimp, Facebook insights, and HubSpot certification.
where your career is headed
Most digital marketing specialists move on to other roles within the marketing department such as marketing managers, team leads, consultants, or even open your own marketing agency once you’ve collected enough industry experience. Since marketing is ever-changing, there are likely to be new roles that have yet to be discovered.
Are you looking to take the next step in your marketing career? Are you a company that is looking for marketing talent? Contact Randstad Canada today!