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employer branding that resonates with canadians

the importance of employer branding

Nurturing your employer brand is about more than attracting new employees. A strong employer brand is also crucial to keep existing employees engaged in their work and loyal to your company. Learn what's most important to Canadian workers and how you can build an employer brand that resonates with your employees.

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the top 20 employer brands in canada

We’re pleased to announce Canada’s best employer brands of 2018! The winners were determined through an impartial survey conducted by Randstad Employer Brand Research (REBR). Participants in the REBR survey ranked companies based on 10 key factors including salary and benefits, job security and job content.

see the top 20 winners

watch the employer branding video

Your employer brand is one of the top factors in your organization's ability to attract and retain top-performing talent. In the competitive market for skilled talent, it's up to you to make your organization stand out from the crowd. That's where your employer brand comes into play. 

download the employer brand report

Download the Employer Brand Research report to access detailed insights on how Canada's top brands were ranked, what factors Canadians value most in employers, and how employees' needs and preferences vary by gender, age, and the industry they work in.

 

download the report

what do canadians look for in a job?

top reasons to staytop reasons to leave
1. salary and benefits1. limited career path
2. job security2. low compensation
3. work-life balance3. insufficient challenge
4. location4. issues with work-life balance
5. work atmosphere5. poor leadership

about our employer brand research

who takes part? 

Respondents are employees and job-seekers between the ages of 18-65. There is a slight bias towards respondents under 40 because the survey’s main target audience is potential employees.

what makes it different? 

Unlike similar surveys, we do not invite human resources, staff members or experts to take part in the survey, ensuring the results of the survey are as objective as possible.

what is measured?

Respondents are asked to identify companies they recognize. They then evaluate companies they recognize on 10 factors including salary & benefits, work atmosphere, and job content.

more employer branding advice

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