Want to attract and retain the best talent in the market? Look no further than our 2023 Employer Brand Research, providing valuable insights to help you strengthen your employer brand in the key areas that matter most.

Based on an annual survey of thousands of Canadian workers, our study highlights the top five concerns of job seekers when evaluating a potential employer: 

  1. attractive salary and benefits,
  2. work-life balance,
  3. job security,
  4. a positive work environment,
  5. and quality training.

Our report not only includes key demographics such as age, gender, education, and location, but also identifies the main factors that make an employer attractive to Canadians.

We explore the reasons why employees choose to remain with or leave an organization, and provide guidance on the essential characteristics that are needed to be considered an employer of choice.

ready to create a dream workplace for top talent? 

Start implementing your talent attraction strategy today by getting your hands on our full report. Discover: 

  • potential workers' expectations, 
  • the key elements to meeting talent expectations and becoming an employer of choice, 
  • how potential employees rank employers, 
  • and the latest trends in job change.

Get the full report now and gain a competitive edge in the job market, giving your company the best chance to attract and retain top talent.

download the report

randstad employer brand research methodology