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2022 employer branding report
Every year, we survey Canadian workers to determine what factors are most important to them. We delve into what workers look for when they're searching for a job, and what makes them choose to stay with their current employer. In our employer branding report, we uncover trends and insights that will help you strengthen your employer brand.
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activating a global employer brand locally
While it’s important to nurture your employer brand at a corporate level, a lot of the tactical work of implementing a successful employer brand happens on a local level. In this whitepaper, we explore how to mobilize your local workforce to build an employer brand that’s targeted to each region you operate in. We share tactics to build an employer brand that resonates with employees across cultures and considers local nuances.
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use technology to enhance your employer brand
Developing your employer brand is typically a time-intensive process that requires a lot of effort on your part. Thankfully, in our digital-driven world there are lots of tools emerging that can streamline the process of building a strong, resilient employer brand that resonates with your current employees as well as outside talent. In this whitepaper we point your toward different tools and strategies you can tap into to streamline your employer branding efforts.
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develop a professional employer brand
Today, the market for talent is extremely competitive. Attracting top-tier talent requires carefully considering your employer brand and how you engage with talent. To gain access to the talent market, you must create a compelling story about your brand and why job seekers would want to work for you. If you skip out on building your narrative, you'll find it difficult to attract the best of the best talent.
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why your employer brand matters
In today's extremely competitive job market an employer brand is no longer a nice-to-have. Defining your employer brand and devoting time and resources to maintaining it are now essential if you want to have any hope of finding the skilled talent your business needs to operate successfully. If you're not carefully considering how you interact with talent, and the message you're conveying to both active and passive job seekers you're already one step behind. But this whitepaper will help you get up to speed!
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how to create a memorable experience for candidates
Whether a candidate ends up getting the job or not, they should walk away from any interaction with your organization thinking positively about your brand. If your communication is poor or candidates feel neglected or mistreated, they may write off your business for good. Learn how to create a memorable candidate experience that creates positive associations.
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12 May 2022
the most sought-after employers in Canada in 2022.
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May 4th, 2022
case study: how to execute a successful employer brand strategy.
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04 May 2022
develop an employer brand that employees love in 5 steps
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04 May 2022
tips to improve your employer brand with social media
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04 May 2022
4 ways to build your employer brand
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May 4th, 2022
why your employer brand matters when recruiting
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16 December 2021
supporting indigenous workers in canada: what’s our plan of action?
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26 November 2021
[infographic] are we making progress on gender equality in workplaces?: where we’re headed next.
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26 November 2021
[infographic] are we making progress on gender equality in workplaces?: assessing the situation.
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09 November 2021
eliminating barriers for new immigrants in your workplace.
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22 October 2021
making your workplace more accessible for everyone.
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19 October 2021
join our diversity & inclusion accelerator.