workplace insights

Every year, we survey Canadian workers to determine what factors are most important to them. We delve into what workers look for when they're searching for a job, and what makes them choose to stay with their current employer. In our employer branding report, we uncover trends and insights that will help you strengthen your employer brand.

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While it’s important to nurture your employer brand at a corporate level, a lot of the tactical work of implementing a successful employer brand happens on a local level. In this whitepaper, we explore how to mobilize your local workforce to build an employer brand that’s targeted to each region you operate in. We share tactics to build an employer brand that resonates with employees across cultures and considers local nuances.

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Developing your employer brand is typically a time-intensive process that requires a lot of effort on your part. Thankfully, in our digital-driven world there are lots of tools emerging that can streamline the process of building a strong, resilient employer brand that resonates with your current employees as well as outside talent. In this whitepaper we point your toward different tools and strategies you can tap into to streamline your employer branding efforts.

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Today, the market for talent is extremely competitive. Attracting top-tier talent requires carefully considering your employer brand and how you engage with talent. To gain access to the talent market, you must create a compelling story about your brand and why job seekers would want to work for you. If you skip out on building your narrative, you'll find it difficult to attract the best of the best talent.

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In today's extremely competitive job market an employer brand is no longer a nice-to-have. Defining your employer brand and devoting time and resources to maintaining it are now essential if you want to have any hope of finding the skilled talent your business needs to operate successfully. If you're not carefully considering how you interact with talent, and the message you're conveying to both active and passive job seekers you're already one step behind. But this whitepaper will help you get up to speed!

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Whether a candidate ends up getting the job or not, they should walk away from any interaction with your organization thinking positively about your brand. If your communication is poor or candidates feel neglected or mistreated, they may write off your business for good. Learn how to create a memorable candidate experience that creates positive associations.

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