New to the list of in-demand skills for 2023 and at the second position on our best skills list is customer relationship management. Other leading skills to make our list this year include specialized skills, such as Microsoft Office experience and an understanding of SEO marketing and Google Analytics. Candidates looking for a job in the sales and marketing industry should be sure to include any of these valuable skills on their resumes.
1. revenue generation
Being able to generate revenue for the company requires the ability to cultivate customer relations, plan and implement strategic marketing campaigns and use bottom-of-the-funnel sales tactics. Candidates with a successful track record for revenue generation are in high demand.
2. customer relationship management (CRM)
Customer relationship management is the practice of analyzing and improving the relationships your company has with its customers. It involves communicating with customers, understanding their needs and identifying ways to create better experiences and interactions. Professionals who are skilled in this area help companies attract and retain customers.
3. digital marketing
With more businesses and consumers preferring a digital-first shopping experience, employers are actively seeking candidates who have experience managing digital marketing campaigns. If you have experience with any type of digital marketing, including SEO, paid advertising, email or social media, be sure to list these skills on your resume.
4. application programming interface (API)
Let’s face it, if your company’s online content doesn’t rank high on the major search engines, including Google, Bing and Yahoo, the chances of consumers learning about your business quickly diminishes. Business leaders understand this factor, which is why the demand for SEO experts that have an in-depth understanding of various search engine algorithms is in such high demand.
5. B2B sales
Marketing tactics used to target businesses and individual consumers are completely different. While many sales professionals focus primarily on selling to individual consumers, there is a high demand for sales professionals that have experience managing B2B (business-to-business) sales.
6. google analytics
Nearly every marketing team in the country uses Google Analytics to track and monitor their online marketing success. If you are considering a career in sales and marketing, having an in-depth understanding of how Google Analytics works and how to monitor the right data points is a must-have skill.
7. being fluent in both english and french
Being fluent in both English and French is a highly desirable skill in nearly every industry, but it’s extremely important in the sales and marketing sector. Having the ability to communicate with business and individual customers in their preferred language is a huge advantage, which is why many employers actively seek out candidates that are bilingual in French.
8. microsoft office
Microsoft Office, including Excel, Word, Outlook and PowerPoint, is a staple application in offices across Canada. If you hope to pursue a career in the sales and marketing industry, you must be proficient in all Microsoft Office applications.
9. SEO search engine optimization
Let’s face it, if your company’s online content doesn’t rank high on the major search engines, including Google, Bing and Yahoo, the chances of consumers learning about your business quickly diminishes. Business leaders understand this factor, which is why the demand for SEO experts that have an in-depth understanding of various search engine algorithms is in such high demand.
trending sales and marketing certifications in 2023
New for 2023: the Facebook blueprint and the Certified Sales Associate certifications offered by the Canadian Professional Sales Association. Nearly every other certification on our list for 2023 involves having experience working with one of today’s most popular sales and marketing software platforms. From Salesforce and Hubspot to Google Analytics and Google Ads, employers are looking for specialized skills in these areas.
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1. project management professional (PMP) certification
When it comes to project management credentials, the Project Management Professional (PMP) certification is the most widely recognized. Training for this certification teaches a variety of leadership and management skills that can be directly used to lead sales and marketing teams.
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2. google analytics certification
Google Analytics is a powerful tool that allows sales and marketing teams to track the success of their online marketing campaigns. The good news is that becoming certified in Google Analytics is free. Employers seek candidates with this credential to ensure they can properly track and analyze Google Analytics data.
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3. certified sales associate
The Certified Sales Associate certification shows employers that you have experience and education in sales. Offered by the Canadian Professional Sales Association, it requires education and a certification exam.
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4. hubspot inbound and email certification
HubSpot is a popular inbound marketing tool used by companies across the globe. Obtaining a HubSpot Inbound Certification will highlight your knowledge in various marketing tactics, including social media, lead conversion and email.
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5. google adwords certification
Google Ads offers six different types of certifications, including Google Ads Search, Google Ads Video, Google Ads Display, Shopping Ads, Google Ads Measurement, and Google Ads Apps. While you can work towards earning all six certifications, it’s recommended to start with Google Ads Search, since this is the credential that most employers want.
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6. facebook blueprint certification
Facebook Blueprint is a free self-paced certification program that helps you build marketing and advertising skills for Facebook and Instagram. It's a great way to stand out from other candidates.
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