New to the list of in-demand skills for 2023 and at the second position on our best skills list is customer relationship management. Other leading skills to make our list this year include specialized skills, such as Microsoft Office experience and an understanding of SEO marketing and Google Analytics. Candidates looking for a job in the sales and marketing industry should be sure to include any of these valuable skills on their resumes.

1. revenue generation

Being able to generate revenue for the company requires the ability to cultivate customer relations, plan and implement strategic marketing campaigns and use bottom-of-the-funnel sales tactics. Candidates with a successful track record for revenue generation are in high demand.

2. customer relationship management (CRM)

Customer relationship management is the practice of analyzing and improving the relationships your company has with its customers. It involves communicating with customers, understanding their needs and identifying ways to create better experiences and interactions. Professionals who are skilled in this area help companies attract and retain customers.

3. digital marketing

With more businesses and consumers preferring a digital-first shopping experience, employers are actively seeking candidates who have experience managing digital marketing campaigns. If you have experience with any type of digital marketing, including SEO, paid advertising, email or social media, be sure to list these skills on your resume.

4. application programming interface (API)

Let’s face it, if your company’s online content doesn’t rank high on the major search engines, including Google, Bing and Yahoo, the chances of consumers learning about your business quickly diminishes. Business leaders understand this factor, which is why the demand for SEO experts that have an in-depth understanding of various search engine algorithms is in such high demand.

best-jobs-skills-and-certifications-for-sales-and-marketing
best-jobs-skills-and-certifications-for-sales-and-marketing

5. B2B sales

Marketing tactics used to target businesses and individual consumers are completely different. While many sales professionals focus primarily on selling to individual consumers, there is a high demand for sales professionals that have experience managing B2B (business-to-business) sales.

6. google analytics

Nearly every marketing team in the country uses Google Analytics to track and monitor their online marketing success. If you are considering a career in sales and marketing, having an in-depth understanding of how Google Analytics works and how to monitor the right data points is a must-have skill.

7. being fluent in both english and french

Being fluent in both English and French is a highly desirable skill in nearly every industry, but it’s extremely important in the sales and marketing sector. Having the ability to communicate with business and individual customers in their preferred language is a huge advantage, which is why many employers actively seek out candidates that are bilingual in French.

8. microsoft office

Microsoft Office, including Excel, Word, Outlook and PowerPoint, is a staple application in offices across Canada. If you hope to pursue a career in the sales and marketing industry, you must be proficient in all Microsoft Office applications.

9. SEO search engine optimization

Let’s face it, if your company’s online content doesn’t rank high on the major search engines, including Google, Bing and Yahoo, the chances of consumers learning about your business quickly diminishes. Business leaders understand this factor, which is why the demand for SEO experts that have an in-depth understanding of various search engine algorithms is in such high demand.

trending sales and marketing certifications in 2023

New for 2023: the Facebook blueprint and the Certified Sales Associate certifications offered by the Canadian Professional Sales Association. Nearly every other certification on our list for 2023 involves having experience working with one of today’s most popular sales and marketing software platforms. From Salesforce and Hubspot to Google Analytics and Google Ads, employers are looking for specialized skills in these areas.

Want to learn more about the best sales and marketing jobs in 2023 in Canada? 

ready to grow your career?

Make sure your resume is up-to-date, including information about your technical skills and certifications. Then share it with us to connect with a recruiter and be matched with job opportunities.

meet a recruiter

receive our latest career advice

subscribe

meet our recruiters

submit your profile