Assistant Activation Manager

Advantages
- Directly influence the strategic direction of a fast-growing e-commerce platform.
- Be at the forefront of data-driven decision-making, with a clear line of sight from your insights to tangible business results.
- Collaborate with a passionate team while having the autonomy to shape analytical frameworks and reporting infrastructure.
- Solve complex problems and make a significant impact on the marketplace's success.

Responsibilities
- Partner with the Senior Director, Marketplace Growth, to define, develop, and execute data-driven strategies that maximize GMV growth. You'll also provide comprehensive reporting to measure the effectiveness of these strategies.
- Use data to drive success in several key areas:
- Analyze the performance of sponsored ad programs and develop data-backed strategies with Account Managers to optimize effectiveness and demonstrate clear Return on Investment (ROI).
- Define success metrics and analyze the impact of Category events and experiences with Account Managers, providing insights that guide future strategy and growth.
- Lead the analysis of price gap data and collaborate with Account Managers to identify opportunities and strategies for improving price competitiveness.
- Develop and implement analytical frameworks to assess and improve content scoring, working with Account Managers to ensure product listings are optimized for discoverability and conversion.
- Analyze site metric reporting across the entire marketplace, identifying key levers and strategic actions to significantly improve overall conversion rates.
- Work closely with the Marketplace Campaign Manager to design, build, and automate sophisticated campaign and deals effectiveness reports, directly improving return on marketing investment.
- Oversee the development and maintenance of critical weekly KPI reports, covering key business metrics like traffic, views, item conversion, and Average Order Value (AOV). You'll be responsible for ensuring the highest data quality standards.
- Lead the creation of automated and ad hoc business intelligence reports, providing the business with rapid, data-driven insights to accelerate GMV growth.
- Proactively identify and monitor key performance indicators, highlighting potential risks, and develop strategic solutions to mitigate challenges and capitalize on opportunities.
- Direct the collection, analysis, and synthesis of complex information from various sources, transforming it into clear, compelling, and actionable narratives. You'll be responsible for presenting these insights to senior leadership and cross-functional teams to inform executive-level decision-making.
- Drive continuous improvement of existing reporting tools like Tableau, Qlik, and Looker, ensuring they meet the evolving needs of the business.

Qualifications
- 3+ years of progressive experience in e-commerce analytics and strategy, with at least 1 year in a leadership or managerial capacity.
- Demonstrated expertise in advanced data analytics and statistical modeling.
- Highly proficient with Microsoft Excel and PowerPoint; experience in data visualization tools is essential.
- Proven ability to design, implement, and manage complex dashboards and reporting suites.
- Excellent communication and presentation skills, with the ability to convey complex data insights clearly to diverse audiences, including senior leadership.

Summary
You will be a central figure in the marketplace's growth journey. You'll leverage your deep analytical expertise to uncover strategic opportunities, optimize performance across critical business functions, and ultimately drive significant GMV growth. If you are a leader who can transform data into a compelling story and influence key business decisions, this role provides the perfect platform to build on your skills and make a lasting impact.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.