all about marketing analyst jobs
Marketing analysts play an important role in helping companies understand current marketing trends to support strategic development. Your main role is to find key information that will help all facets of the business make more informed decisions, specifically when it comes to sales, marketing, and advertising ventures. Areas of research could range from product research, competitive analysis, web analysis, search engine optimization, social media marketing, and more traditional marketing avenues.
what marketing analyst jobs entails
Marketing analysts work in an office setting, during typical office hours. Your main role is to research data, market insights, trends, competitors, potential and existing customers, and current campaigns that can be used to maximize business strategies. You will typically report to a marketing manager, but you may also report to a manager in sales or IT, depending on your employer.
average marketing analyst salaries
The average annual salary for marketing analysts in Canada is
your day to day tasks
Your day-to-day tasks will revolve around supporting current and upcoming marketing and business initiatives. Some of
- identifying marketing and business opportunities
- tracking / assessing campaigns
- calculating ROI of a project
- performing market research
- creating and executing surveys
- gathering raw data for research
- writing reports and summaries
- assisting marketing and business development
- generating analytics reports
- creating, monitoring, and updating company databases and internal records
- analyzing marketing campaigns
where you can work
Similar to other marketing and business related positions, marketing analysts can work in a variety of settings. You can work for large companies, government agencies, marketing companies, or even as an independent contractor. While location is becoming less of a factor – as many marketing professionals work remotely today – working in the large business sectors in Canada, such as the Greater Toronto Area, Calgary, Montreal, and Vancouver will provide you with more career opportunities today and in the future when you look to take another step in your career.
what you bring to the table
Marketing analysts are unique in the sense that they require a combination of marketing knowledge, business acumen, technology skills, research skills and statistical analysis skills. Here are some of the skill requirements for this position:
- excellent research methods
- critical thinking and analysis
- ability to forecast marketing and business trends
- able to interpret large data sets
- experience with statistics programs
- presentation and communication skills
- ability to build analytical models
- ability to perform competitive analysis
- ability to translate data into actionable insights
training and certifications
Since a marketing analyst position is considered entry level in many companies, you will be expected to possess a bachelor’s degree in marketing, communications, mathematics, statistics, or other related areas.
You will be expected to have experience with research methods, statistics, and communications, and experience working in marketing or doing an internship in a similar position is an asset. Many candidates also do post graduate studies in the above areas of
where your career is headed
The job prospects for marketing analysts are positive. As companies place more emphasis on research and analytics, there is a need for professionals with marketing analyst skills and related skill sets.
Many marketing analysts move on to different careers in the marketing department. Others opt for marketing management positions such as marketing manager. There is also an opportunity to specialize in research and statistics and work for analytics and research firms as a researcher or big data analyst.
- Do you have Full cycle marketing experience? Are you looking to gain experience within a top 5 bank? Do you have Agency management and briefing experience? If so, this would be a great opportunity for you!Our client, a top 5 bank, is looking for a Marketing Analyst for a 12 month contract in Toronto. This is hybrid role. There is a possibility of contract extension or convert to a permanent opportunity based on funding and performance.Pay rate: $35.33 -Do you have Full cycle marketing experience? Are you looking to gain experience within a top 5 bank? Do you have Agency management and briefing experience? If so, this would be a great opportunity for you!Our client, a top 5 bank, is looking for a Marketing Analyst for a 12 month contract in Toronto. This is hybrid role. There is a possibility of contract extension or convert to a permanent opportunity based on funding and performance.Pay rate: $35.33 -
- Are you a an enthusiastic and driven marketing professional with experience developing and executing campaigns? Are you looking for an opportunity to develop your skills in a leading and recognized organization? If so, we have an excellent opportunity for you! We are currently looking for a Marketing Analyst to support our client, a leading Oil and Gas firm. In this role you will work full time hours on a 12 month assignment, working in support of their NAre you a an enthusiastic and driven marketing professional with experience developing and executing campaigns? Are you looking for an opportunity to develop your skills in a leading and recognized organization? If so, we have an excellent opportunity for you! We are currently looking for a Marketing Analyst to support our client, a leading Oil and Gas firm. In this role you will work full time hours on a 12 month assignment, working in support of their N
- You want to use your analytical and technical skills in a dynamic and constantly changing environment with a leading insurance company? This role is for you! Reporting directly to the Data Marketing Director, you will be in charge of evaluating the results of various marketing campaigns, as well as proposing areas of improvement in order to optimize their performance.Are you interested in this position? Don't hesitate to send me your resume at sebastian.csYou want to use your analytical and technical skills in a dynamic and constantly changing environment with a leading insurance company? This role is for you! Reporting directly to the Data Marketing Director, you will be in charge of evaluating the results of various marketing campaigns, as well as proposing areas of improvement in order to optimize their performance.Are you interested in this position? Don't hesitate to send me your resume at sebastian.cs
