Social Media Specialist

Cella by Randstad Digital is seeking a highly motivated Social Media Specialist to join our Telecom client's team. In this role, you will act as the digital voice of a leading Canadian brand across various platforms, creating and sharing content to delight customers and help them get the most out of our products and services. The role goes far beyond traditional brand and marketing, extending into functions across the company including media relations, customer service, and key corporate social responsibility initiatives.

This team operates as an “entrepreneurial” group within the larger organization and is encouraged to test new ideas to shape a strategy that will enhance the brand, excite customers, and improve business performance. This role represents a great opportunity to get in on the ground floor of an exciting and growing team within one of Canada’s most respected companies.
\The Social Media Specialist will work alongside the social media team to implement our social strategy, managing engagement and interactivity with the audience, and fostering community spirit. You will coordinate primarily with the Sponsorship and Brand teams to support their respective missions, ensuring consistency in voice and cultivating strong growth and engagement amongst our online communities. Additionally, this role will provide support to other core Business Units such as Mobility and Residential Services.

Contract Duration: 1-year contract
Location: Mississauga, ON (Hybrid, 2–3 days per week onsite)


Advantages
• High-Profile Portfolio Exposure: You will get the unique opportunity to build and showcase content for massive, nationally recognized cultural partnerships, including major sports organizations, marquee international film festivals, and global athletic events.
• An "Entrepreneurial" Work Culture: Enjoy the financial backing and stability of a top-tier Canadian enterprise while operating within a fast-paced, high-energy startup environment where creative experimentation, testing new ideas, and strategy-shaping are highly encouraged.
• True End-to-End Campaign Ownership: This role offers comprehensive professional growth across both organic brand engagement and paid social amplification, elevating your career by letting you manage everything from real-time asset creation to advanced performance metrics.
• Deep Cross-Functional Impact: Broaden your corporate network and strategic skillset by collaborating directly with diverse corporate sectors including Public Relations, Sponsorships, Media Relations, and Customer Support.

Responsibilities
Primary Community & Content Management
• Community Growth: Manage and grow social media communities across priority platforms including Instagram, TikTok, X (Twitter), LinkedIn, Facebook, YouTube, and emerging channels.
• Content Creation: Develop, write, and produce platform-native content (posts, short-form video, event photography, and social copy) aligned to the brand voice and business priorities.
• Strategic Distribution: Publish and distribute content strategically across social channels, ensuring optimal timing, format, and platform best practices.
• Partner Collaboration: Leverage partner relationships to extend the impact of content, working alongside Sponsorship and Media teams to maximize reach, engagement, and campaign performance.
• Cross-Functional Support: Collaborate with internal stakeholders across the organization to support campaigns, product launches, corporate initiatives, and customer support needs.
• Reactive Marketing: Support real-time and reactive content opportunities, ensuring the brand remains culturally relevant and responsive.
• Brand Governance: Uphold brand standards and governance, ensuring all social activity reflects corporate values, tone, and accessibility requirements.

Analytics & Paid Amplification
• KPI Tracking: Monitor performance and community health, tracking KPIs related to reach, engagement, growth, and sentiment.
• Reporting: Analyze and report on social performance, providing actionable insights and recommendations to improve content, campaigns, and community strategies.
• Social Listening: Leverage social listening and community monitoring to surface trends, risks, and opportunities, feeding insights back to marketing, product, PR, and customer service teams.
• Paid Media Collaboration: Collaborate on paid social amplification, including boosting high-performing organic content to maximize reach and campaign ROI.


Qualifications
• Experience: 3+ years of experience in social media management, with a proven ability to build and engage active online communities.
• Education: University or College degree in Marketing, Communications, Business, and/or relevant equivalent job experience.
• Language & Communication: Excellent writing and text revision skills (French and English), alongside strong translation skills (English to French).
• Technical Savvy: Experience planning and executing paid social campaigns, with strong analytical skills to measure performance.
• Platform Proficiency: Highly familiar with the distinct capabilities and limitations of various social channels and platforms (e.g., Facebook, Instagram, X, TikTok, LinkedIn).
• Project Management: Strong project management and organizational skills, with the ability to effectively communicate complex concepts and ideas in a simple, engaging format.
• Interpersonal Skills: Creative, diplomatic, and cool under pressure, with fantastic relationship-building skills and a high receptiveness to feedback.
• Adaptability: Flexible and able to comfortably operate in an ever-changing environment.
• Availability: Willingness and availability to support social events on some evenings and weekends as needed.
• Fully bilingual (French/English) is highly preferred.
• Comfortable working efficiently within a virtual team environment.
• Experience utilizing advanced social media management and listening systems (e.g., Hootsuite, Meltwater, etc.).

Summary
Ready to make an impact? If you're a results-oriented social media expert looking to join a dynamic, forward-thinking team, we encourage you to apply to this time sensitive opportunity today! Submit your resume detailing your relevant experience and how you can contribute to our digital storytelling success.

Cella by Randstad Digital uses artificial intelligence to help our recruiters screen, assess and select qualified talent for this role and others within our database. Although Cella by Randstad Digital uses A.I. as a tool, candidate selection and hiring decisions are made by our employees.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.

This posting is for existing and upcoming vacancies.