Web Copywriter

This freelance engagement will be fully remote and deadline driven.

Advantages
Opportunity to work with a leading brand in the premium goods/home improvement industry.

Contribute to high-visibility web content, driving engagement and brand authority.

Work collaboratively with a team that provides clear direction (article titles, keywords, target word count) while allowing for creative research and execution.

Be represented by Cella by Randstad Digital, a creative and marketing talent solutions specialist.

Responsibilities
Develop engaging, well-researched, and original web copy, including in-depth articles, for both B2B and B2C audiences within the home building, home renovation, and premium goods sector.

Take provided article topics, primary and secondary keywords, and target word counts and translate them into polished, final web content.

Conduct independent research on industry topics to ensure accuracy and provide high-quality, authoritative information to readers.

Adhere to all provided documentation and stylistic guidelines for each piece of content.

Ensure all copy is optimized for search engines (SEO) using provided keywords while maintaining a natural and engaging reader experience.

Manage multiple content assignments simultaneously and meet established deadlines.

Qualifications
5+ years as a proven, professional experience as a Web Copywriter or similar role, with a strong portfolio showcasing published web articles and long-form content.

Demonstrated experience writing for both B2B and B2C markets is required and experience in the building materials sector.

Exceptional research skills with the ability to quickly grasp and accurately articulate complex industry concepts.

Expert-level command of grammar, punctuation, and style.

Familiarity with SEO best practices and the ability to integrate keywords naturally into copy.



Summary
If you are a highly skilled Senior Web Copywriter with a passion for the home improvement space and experience crafting compelling content for both B2B and B2C audiences, we encourage you to apply now! This opportunity with our client is highly sought after and time-sensitive.

Please share your resume, a link to your portfolio, and/or relevant writing samples (especially those related to home renovation/building) promptly for immediate consideration. We look forward to reviewing your application!

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.