the key elements to remember

to have an attractive employer brand

Each year, we interview thousands of Canadian workers to determine what they’re looking for in a job. We take an in-depth look at their motivations and what makes them stay with an employer or switch to a new one. The 2023 results were particularly interesting in the context of the ‘Great Quit.’ 

Workers attach much more importance to factors such as:

  • an attractive salary and benefits 
  • work-life balance 
  • job security

In 2023, incorporating these key elements into your employer brand is guaranteed to strengthen your ability to attract new talent and retain existing employees. 

Download the 2023 Employer Brand report to access a wealth of practical data and analyses to improve your employer brand. We also uncover trends and areas of opportunity to enhance your reputation as an employer.

get a copy of our research on employer branding in 2023.

randstad employer brand research methodology