strengthen your employer brand with smart insights.

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get the 2020 employer branding report

Every year, we survey Canadian workers to determine what factors are most important to them. We delve into what workers look for when they're searching for a job, and what makes them choose to stay with their current employer. In our employer branding report, we uncover trends and insights that will help you strengthen your employer brand. Download your copy to the right.

what's covered in the report?

  • data based on demographics such as age, gender, education level, and location

  • insights on the top driving factors that make an employer attractive to Canadians

  • what causes workers to choose to stay with or leave an employer

  • what workers think Canadian employers offer vs what they actually do

  • traits you need to be considered an ideal employer

  • trends and factors that are emerging in different industries

employer branding with the foundry

The Foundry helps organizations create and promote their employer brand. The Foundry's services include:

  • consulting on employer branding
  • developing your career website
  • building a social media presence
  • employee engagement surveys
  • online campaigns to drive visibility
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building your employer brand video

In today's diverse, multi-generational workforce, your employer brand is critical to connect with talent. The one-size-fits-all approach no longer works. You need to be able to adapt to the needs of your workforce. From wellness and work-life balance for older generations, to flexibility for younger generations, building a strong employer brand requires considering your total compensation package from many angles.

the top 20 employer brands in canada

We’re happy to announce Canada’s best employer brands of 2020! The winners were determined through an impartial survey conducted by Randstad Employer Brand Research (REBR). Participants in the REBR survey ranked companies based on 10 key factors including salary and benefits, job security and job content.

see the top 20 winners

about randstad employer brand research

who takes part? 

Respondents are employees and job-seekers between the ages of 18-65. There is a slight bias towards respondents under 40 because the survey’s main target audience is potential employees.

what makes it different? 

Unlike similar surveys, we do not invite human resources, staff members or experts to take part in the survey, ensuring the results of the survey are as objective as possible.

what is measured?

Respondents are asked to identify companies they recognize. They then evaluate companies they recognize on 10 factors including salary & benefits, work atmosphere, and job content.

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