employer brand research 2020

Every year, we survey Canadian workers to determine what factors are most important to them. We delve into what workers look for when they're searching for a job, and what makes them choose to stay with their current employer. In our employer branding report, we uncover trends and insights that will help you strengthen your employer brand. The report covers:

  • data based on demographics such as age, gender, education level, and location
  • insights on the top driving factors that make an employer attractive to Canadians
  • what causes workers to choose to stay with or leave an employer
  • what workers think Canadian employers offer vs what they actually do
  • traits you need to be considered an ideal employer
  • trends and factors that are emerging in different industries
download the 2020 report

download the 2020 employer brand report.

about randstad employer brand research

who takes part? 

Respondents are employees and job-seekers between the ages of 18-65. There is a slight bias towards respondents under 40 because the survey’s main target audience is potential employees.

what makes it different? 

Unlike similar surveys, we do not invite human resources, staff members or experts to take part in the survey, ensuring the results of the survey are as objective as possible.

what is measured?

Respondents are asked to identify companies they recognize. They then evaluate companies they recognize on 10 factors including salary & benefits, work atmosphere, and job content.

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