Since 2016, June has been officially recognized as Pride Month in Canada. Pride Month celebrates the LGBTQ+ community and often centres around large public gatherings, such as the world-famous Pride parades. In 2019, dozens of Canadian cities hosted Pride parades or other Pride events to show their support for Canada’s LGBTQ+ community. Toronto’s 2019 pride parade brought together over 1 million people and Montreal’s week-long pride festival attracted 3.4 million attendees.

In 2020, with the COVID-19 pandemic ongoing, Pride parades and other public events have been cancelled to reduce the spread of the virus. Though Canadians aren’t able to get together to celebrate Pride in person, there are plenty of other ways to celebrate and show your support for the LGBTQ+ community and reinforce your organization’s commitment to supporting your LGBTQ+ employees.


join virtual pride events

In 2020, in the absence of in-person events, many Pride events are going virtual. Toronto Pride, for example, has launched a virtual pride portal where Canadians can go to celebrate during Pride month. They’re hosting events such as weekly get-togethers, workshops, trivia nights, and events to support local LGBTQ+ business owners. All of these celebrations are happening on public platforms such as zoom. Everyone is welcome to attend, and doing so is free. If your team is missing out on your annual Pride celebrations, why not bring your enthusiasm online and support the LGBTQ+ community digitally?

use your intranet

Most workplaces have an intranet portal where employees can connect with one another and receive company news updates. Consider creating a community to serve as a virtual gathering place for your employees to celebrate Pride. Have your CEO or other leaders share a video message of support on behalf of the company, and encourage employees to share videos, photos and stories related to Pride. You can start a thread for employees to share their favourite book by an LGBTQ+ author, or organize a team viewing of an LGBTQ+ themed movie. Just because you can’t celebrate in-person together, doesn’t mean you can’t create a sense of community!

share LGBTQ+ stories and voices

Pride month is a perfect time to share stories from LGBTQ+ employees and amplify the voices of people who are part of the community. You may not be able to show your support by attending events in person, but you can amplify the voices of LGBTQ+ employees and customers and make sure they reach as many people as possible. If you have employees who are interested in sharing their experiences and what Pride month means to them, or how your company has had a positive impact on their personal journey, ask them if they’re interested in sharing their thoughts on your social media or with their colleagues on your intranet.

create visibility online

Visibility is a huge part of Pride. Parades that draw massive, record-breaking crowds matter because visibility leads to greater acceptance, understanding and normalization of marginalized communities. So make your support loud and clear in a public way. In this time of physical distancing, creating visibility can be done on social media. It can be as simple as posting a celebratory message on your social media platforms and encouraging your employees to share it or inviting employees to take part in a Pride-themed photo challenge to spread positive messages online.

emphasize LGBTQ+ safe spaces

People who are part of the LGBTQ+ community have higher rates of mental health issues and are more likely to be targets of hate and harassment. In this day and age, most companies have a strict zero-tolerance policy for harassment of any kind, including harassment based on sexual orientation or gender. However, it never hurts to reinforce these policies and make it clear that discrimination of any kind is unacceptable in your workplace. If you have resources or counselling available for employees, you can also highlight them. Through counselling and support services should be available all year, Pride is an excellent time to remind everyone that they always have access to judgment-free support, even during this period of physical distancing.

give back to local LGBTQ+ organizations

During Pride, consider partnering with local charities and non-profits that serve the LGBTQ+ community. They are experts in the space and will be able to help your company determine the most effective and authentic way to support the community. The COVID-19 crisis has disproportionately impacted people in marginalized communities, including the LGBTQ+ community. So actively choosing to support LGBTQ+ organizations during Pride 2020 is especially meaningful, and can have a measurable impact that improves lives. Whether you choose to donate money or have your employees contribute their time through virtual volunteering or providing your services free-of-cost, there are lots of opportunities to give back.


Though Pride month may look very different in 2020, there are lots of ways to show support for the LGBTQ+ community virtually that respect the importance of physical distancing. Though COVID-19 may be keeping us apart physically, we can continue to build up our local communities and support one another.

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