Creating a social environment and giving your employees the confidence and tools for online sharing can have a drastic impact on your employer brand.
In today’s connected business world, social media and employer branding go hand in hand. When an employee is proud and excited to work for a company, they can’t help but share it through social media! With the click of a button, an employee can share the good news about your company to friends, family and even the general public.
By facilitating positive social media branding, your company increases employee loyalty and retention while attracting new pools of top talent. Your employee engagement skyrockets, as people share good news and information that positions them and your brand as thought leaders. Next thing you know, your company is no longer a faceless brand; the public will see your brand as a collection of fun, interesting and talented people!
1. put the proper corporate governance in place
Develop social media policies and documentation that doesn’t restrict or discourage employees as much as it provides a helpful framework that gives employees the confidence to engage.
2. find out where your employees are
Survey your employees, are they using Facebook, Twitter, LinkedIn, engaging in industry blogs or vertical social networks? Also look at the demographics of your workforce and where they are online. Click here to find out more about what the generations at work in Canada look like.
3. stomp out the fear factor
Education and customized training help employees understand how to manage their personal brand online and how they can best interact with and represent the company brand. As they become more adept at social media, they will naturally spread the word and identify other uses for social media that can help increase their productivity.
4. leverage the power of your employee community
Are there social media contests you can leverage to engage more employees? Who are the power influencers online currently? Every company has them, how can you highlight and recognize them internally? Encourage your employees to connect with each other through social media.
5. provide great content
Test different types of content to see what resonates the most with employees and the public, give them what they want. Make it fun, it shouldn’t all be company news, remember, even if it is not your brand’s content, if an employee shares it from your Facebook, Twitter or LinkedIn account, your brand still appears in those feeds.
6. make it easy for employees to share
Do you have social media share buttons in the right places? Yes your blog has them, but do your articles, press releases and even job postings all have them? And is it easy to follow your company?
7. encourage engagement
When an employee likes a picture or comments on a press release, respond and engage. The employee will feel heard and excited that their voice has been acknowledged publicly.
Companies who are ahead of the curve have a chance to leverage the power of employer branding by empowering their workforce with social media.