what is a graphic designer?

A graphic designer creates and designs graphics for various media to communicate messages to a specific audience. As a graphic designer, you will use design elements such as typography, images, and layout techniques.

You should familiarize yourself with various tools and software, such as Adobe Creative Suite, Sketch, and Canva, or use pencils and paper or a graphics tablet to create your designs. You will also need skills and knowledge in color theory, typography, user interface design, photography, branding, illustration, and more.

It’s also essential to have good communication, problem-solving abilities, time management skills, and a keen eye for detail. Furthermore, most positions will require a degree or certificate in graphic design or a related field or evidence of your previous work to exhibit your abilities.

You can enjoy the benefits of expressing your aesthetic vision, working with multiple customers and industries, learning new technology and trends, and positively affecting society through your designs.

graphic designer jobs

average graphic designer salary

The salary of a graphic designer in Canada can vary depending on factors such as experience, location, and the specific industry or company they work for. The average annual salary for a graphic designer in Canada was in the range of $45,000 to $70,000. However, this figure can be higher for experienced designers with a strong portfolio and in larger cities like Toronto, Vancouver, and Montreal.

what factors affect the salary of a graphic designer?

The salary of a graphic designer in Canada is influenced by factors such as experience, location, industry, company size, education, skills, portfolio, negotiation abilities, market demand, and employment type. Designers with more experience tend to earn more, and salaries can vary by city, industry specialization, and company size. Education, skills, and a strong portfolio can impact earning potential, as can negotiation skills. Market demand for specific design skills may lead to higher salaries, and freelancers have more control over their rates.

download our salary guide

types of graphic designers

Several types of graphic designers specialize in different kinds of design. Here are some of the common types of graphic designers:

  • visual identity graphic designer: As a visual identity graphic designer, you create the visual elements of a brand, such as logos, business cards, and icons. You also make consistent brand guidelines that communicate the brand's message across different media and applications.
  • user interface graphic designer: You create visual designs of a digital interface, such as websites or mobile apps. The designs should be user-friendly and pleasing. You should ensure the interface meets the users’ and company’s needs and goals. You need to have skills in web design, prototyping, and coding.
  • motion graphic designer: Your job is to create animated graphics and visual effects. You can work on various media such as videos, TV shows, commercials, GIFs, video games, apps, websites, and movies. You need to have skills in animation, storyboarding, and illustration.
graphic designers
graphic designers

working as a graphic designer

What does it take to become a graphic designer? It’s essential to understand the requirements and qualifications necessary for the job. Read on to find out what you need to be a graphic designer.


graphic designer skills and education

To become a graphic designer, you will need:

  • a bachelor’s degree in graphic design or a field like visual communication where you will cover design theory, history typography, color theory, digital imaging, and graphic design software such as Adobe Photoshop, Illustrator, and InDesign
  • certificate: having industry-specific certifications such as those for design software is another important asset to consider.
  • to acquire new graphic design skills or approaches, such as using internet resources such as tutorials, blogs, podcasts, videos, and so on; you will also need to develop personal projects or participate in challenges or contests to improve your graphic design abilities and portfolio

skills and competencies

The following technical skills and soft skills are important for your career:

  • typography skills: you need to arrange words in a visually appealing way by using the appropriate fonts and styles.
  • color theory: as a graphic designer, you need to understand how colors affect each other and how to use them effectively.
  • design principles: it is essential to know how to use white space, balance, alignment, and hierarchy to create good designs.
  • creativity skills: you should generate original and innovative ideas that align with the project’s goals and target audience.
  • time management and organization skills: as a graphic designer, you need to handle multiple projects, meet deadlines, and prioritize tasks by managing your time and workload efficiently.

FAQs about working as a graphic designer

Here you will find answers to the most frequently asked questions about a graphic designer.


meet a recruiter

Make sure your resume is up-to-date, including information about your technical skills and certifications. Then share it with us to connect with a recruiter and be matched with job opportunities.

thank you for subscribing to your personalised job alerts.