Digital Marketing Manager

drives B2B buyer behavior and love turning data, segmentation, and creative testing into
measurable pipeline growth, you’ll fit right in.
What You Will Be Doing
Reporting to the Senior Manager of Growth Marketing, the Digital Marketing Manager is
responsible for maximizing the performance of digital programs for global business segments.
This position will be instrumental in growing and optimizing a variety of existing tactics, as well
as conceiving, building, and launching new digital strategies.
Key Responsibilities:
● Campaign Execution: Drive digital programs from inception through execution and
support digital marketing strategies and campaigns to generate leads and awareness
globally.
● Strategy & Roadmap: Develop the digital strategy and roadmap and deliver against it.
● Performance Optimization: Measure, track, and optimize channel and program
performance so that the team consistently achieves and exceeds key brand and growth
KPIs.
● Analytics & Reporting: Report across all digital channels results and marketing
lifecycle results as required.
● Data-Driven Culture: Lead with a data-driven mindset, utilizing and enhancing live
dashboards in marketing automation and other tools as needed to make decisions.
● Cross-Functional Collaboration: Align and collaborate cross-functionally across
marketing and organization-wide to maintain a cohesive strategy.
● Growth Innovation: Stay passionate and curious around digital marketing and growth
best practices to consistently bring new ideas to the table.
● Lifecycle Marketing: Run programs touching all aspects of the buyer/customer journey,
including acquisition, upsell, cross-sell, loyalty, advocacy, and renewal to drive revenue
growth.
● Web Optimization: Working with the marketing team, lead the development and
management of website landing pages.
● Paid Media Management: Oversee paid media strategy, planning, and buying across
paid search, programmatic display, affiliate, native, and paid social tactics.

● MarTech Research: Proactively research new technologies as applicable to improve
program performance.
What You Bring to the Role
● Domain Expertise: Performance-based digital marketing expertise, with 3+ years of
paid media, web, social media, and demand generation experience.
● Education: A post-secondary education in Marketing, Advertising, Commerce, Business
Administration, Math, or a related field (or an equivalent combination of education and
experience).
● Industry Background: Experience working in a similar role in a global B2B SaaS
company within a highly regulated industry (such as financial services, life sciences,
medical devices, security and defense, or energy).
● Core Skills: Exceptional English language verbal and written communication skills
alongside strong project management abilities to prioritize in a fast-paced environment.
● Funnel Understanding: Experience across marketing functions with a solid
understanding of how they work together to drive revenue generation and nurturing.
● Strategic Thinking: A problem solver who brings fresh, original thinking to company
and customer challenges.
● Technical Aptitude: Strong understanding of new technology solutions and
acquisition/growth strategies, with a desire to constantly learn.
● Analytics & Testing: Experience building multi-touch attribution programs and
alignment across Sales, Business Development, and Professional Services teams.
Proven experience with A/B testing, iteration, and lifecycle optimization.
● Digital Toolkit: Expertise in Google Ads, Bing Ads, Google Analytics, Google Search
Console, Google Tag Manager, SEMrush, and native social media analytics.
● Data Literacy: Ability to analyze large data sets in Excel and/or data visualization tools.
● SEO & Modern Discovery: Familiarity with SEO, emerging AI-driven discovery
strategies (AEO), conversion rate optimization, and organic growth marketing.
● Automation & CRM: Significant experience with marketing/sales automation tools and
CRMs such as Pardot/HubSpot, Salesforce, and Quicksite.
● Work Styles: Ability to thrive in a fast-paced, rapidly changing, ambiguous work
environment while driving remote results across the business.
Bonus Points For:
● Advanced expertise in Pardot/HubSpot and Salesforce.
● Familiarity with CMS (WordPress), front-end development, SQL, and data science.
● Ability to speak and write in a second language.
Core Competencies for Success
● Communication: Conveying information clearly and effectively across all levels and
listening actively.

● Collaboration: Inspires and motivates others, embraces diverse perspectives, and
works effectively in teams to achieve shared goals.
● Business Acumen: Understanding key drivers of company success and applying
knowledge to achieve goals.
● Achievement Focus: Demonstrating a results-oriented mindset to accomplish
objectives.
● Analytical Thinking & Decision Making: Evaluates data effectively to guide strategic
direction and make sound choices.
● Managing Resources & Digital Dexterity: Combines adaptability to new technologies
with effective utilization of time, budget, and talent to optimize outcomes.
● Operational Alignment & Coordination: Ensures that operational activities are
coordinated, efficient, and focused on achieving strategic objectives.
● Innovation: Drives creative solutions, encourages experimentation, and fosters an
environment where new ideas thrive.
About the Client
Our client is a Canadian-based software development company with a global footprint. Their
proprietary data integration platform creates a seamless data flow between everyday
applications (like email, calendar, contacts, and tasks) and CRMs—synchronizing critical data
while eliminating task switching, application toggling, and duplicate data entry.
They offer a corporate culture that fosters diversity, equity, inclusion, and engagement. It is an
environment where curiosity is rewarded, and every day offers the chance to learn, grow, and
contribute alongside a highly respected team.
What is Offered
● Paid vacation starting at 3 weeks.
● Paid wellness time for mental health, personal benefits, and personal time.
● Paid time off to volunteer with charities of your choice.
● Extended health care benefits, dental, and life insurance.
● Professional development and training allowance for career advancement.
● Candidate must hold a valid work permit, permanent residency, or citizenship in Canada.

Advantages
Position Overview
Are you driven to build marketing strategies that don’t just reach audiences—but convert them?
Our client is looking for a growth-focused marketer who thrives across paid advertising, social
(paid and organic), SEO, and conversion rate optimization. If you’re naturally curious about what
drives B2B buyer behavior and love turning data, segmentation, and creative testing into
measurable pipeline growth, you’ll fit right in.

Responsibilities
What You Will Be Doing
Reporting to the Senior Manager of Growth Marketing, the Digital Marketing Manager is
responsible for maximizing the performance of digital programs for global business segments.
This position will be instrumental in growing and optimizing a variety of existing tactics, as well
as conceiving, building, and launching new digital strategies.
Key Responsibilities:
● Campaign Execution: Drive digital programs from inception through execution and
support digital marketing strategies and campaigns to generate leads and awareness
globally.
● Strategy & Roadmap: Develop the digital strategy and roadmap and deliver against it.
● Performance Optimization: Measure, track, and optimize channel and program
performance so that the team consistently achieves and exceeds key brand and growth
KPIs.
● Analytics & Reporting: Report across all digital channels results and marketing
lifecycle results as required.
● Data-Driven Culture: Lead with a data-driven mindset, utilizing and enhancing live
dashboards in marketing automation and other tools as needed to make decisions.
● Cross-Functional Collaboration: Align and collaborate cross-functionally across
marketing and organization-wide to maintain a cohesive strategy.
● Growth Innovation: Stay passionate and curious around digital marketing and growth
best practices to consistently bring new ideas to the table.
● Lifecycle Marketing: Run programs touching all aspects of the buyer/customer journey,
including acquisition, upsell, cross-sell, loyalty, advocacy, and renewal to drive revenue
growth.
● Web Optimization: Working with the marketing team, lead the development and
management of website landing pages.
● Paid Media Management: Oversee paid media strategy, planning, and buying across
paid search, programmatic display, affiliate, native, and paid social tactics.


Qualifications
Core Competencies for Success
● Communication: Conveying information clearly and effectively across all levels and
listening actively.

● Collaboration: Inspires and motivates others, embraces diverse perspectives, and
works effectively in teams to achieve shared goals.
● Business Acumen: Understanding key drivers of company success and applying
knowledge to achieve goals.
● Achievement Focus: Demonstrating a results-oriented mindset to accomplish
objectives.
● Analytical Thinking & Decision Making: Evaluates data effectively to guide strategic
direction and make sound choices.
● Managing Resources & Digital Dexterity: Combines adaptability to new technologies
with effective utilization of time, budget, and talent to optimize outcomes.
● Operational Alignment & Coordination: Ensures that operational activities are
coordinated, efficient, and focused on achieving strategic objectives.
● Innovation: Drives creative solutions, encourages experimentation, and fosters an
environment where new ideas thrive.

Summary
About the Client
Our client is a Canadian-based software development company with a global footprint. Their
proprietary data integration platform creates a seamless data flow between everyday
applications (like email, calendar, contacts, and tasks) and CRMs—synchronizing critical data
while eliminating task switching, application toggling, and duplicate data entry.
They offer a corporate culture that fosters diversity, equity, inclusion, and engagement. It is an
environment where curiosity is rewarded, and every day offers the chance to learn, grow, and
contribute alongside a highly respected team.
What is Offered
● Paid vacation starting at 3 weeks.
● Paid wellness time for mental health, personal benefits, and personal time.
● Paid time off to volunteer with charities of your choice.
● Extended health care benefits, dental, and life insurance.
● Professional development and training allowance for career advancement.
● Candidate must hold a valid work permit, permanent residency, or citizenship in Canada.

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.