Director of Marketing and Growth
Are you a marketing strategist passionate about data and demand generation? Do you want to build the marketing structure of a large Canadian company undergoing a major technological transformation?
...
Our client, a leading player in the B2B solutions and content management sector, is seeking its first-ever Director of Marketing and Growth. This pivotal role involves orchestrating the transition from an established services model to a hybrid offering focused on SaaS and artificial intelligence (AI).
Advantages
Here are some of the benefits included with the role:
4 weeks of vacation
RRSP with employer contribution
Comprehensive group insurance
Personal days off
Competitive salary
Responsibilities
As Director of Marketing and Growth, your main responsibilities will be:
Establish the long-term marketing roadmap and strategy
Align brand positioning with the organization's growth and revenue objectives
Lead the launch of innovative technology solutions integrating AI and SaaS models
Define ideal customer profiles and strategic market segments (B2B)
Deploy multi-channel campaigns focused on converting qualified leads
Focus on a culture of continuous experimentation
Oversee a high-value content strategy
Ensure the performance of the CRM ecosystem and produce actionable insights for management
Harmonize marketing and sales processes to accelerate the sales cycle and lead qualification
Qualifications
Bachelor's degree in Marketing, Business Administration, or a related field
Over 5 years of high-level B2B marketing experience, ideally within technology companies (SaaS, IT Services, or AI)
Experience with automation tools and market data extraction
Excellent communication and influential leadership skills
Summary
Interested in more details about this Marketing and Growth Director opportunity in Montreal? Contact me at isabelle.gauthier@randstaddigital.com
Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.
Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.
show more
Director of Marketing and Growth
Are you a marketing strategist passionate about data and demand generation? Do you want to build the marketing structure of a large Canadian company undergoing a major technological transformation?
Our client, a leading player in the B2B solutions and content management sector, is seeking its first-ever Director of Marketing and Growth. This pivotal role involves orchestrating the transition from an established services model to a hybrid offering focused on SaaS and artificial intelligence (AI).
Advantages
Here are some of the benefits included with the role:
4 weeks of vacation
RRSP with employer contribution
Comprehensive group insurance
Personal days off
Competitive salary
Responsibilities
As Director of Marketing and Growth, your main responsibilities will be:
Establish the long-term marketing roadmap and strategy
Align brand positioning with the organization's growth and revenue objectives
Lead the launch of innovative technology solutions integrating AI and SaaS models
Define ideal customer profiles and strategic market segments (B2B)
Deploy multi-channel campaigns focused on converting qualified leads
...
Focus on a culture of continuous experimentation
Oversee a high-value content strategy
Ensure the performance of the CRM ecosystem and produce actionable insights for management
Harmonize marketing and sales processes to accelerate the sales cycle and lead qualification
Qualifications
Bachelor's degree in Marketing, Business Administration, or a related field
Over 5 years of high-level B2B marketing experience, ideally within technology companies (SaaS, IT Services, or AI)
Experience with automation tools and market data extraction
Excellent communication and influential leadership skills
Summary
Interested in more details about this Marketing and Growth Director opportunity in Montreal? Contact me at isabelle.gauthier@randstaddigital.com
Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.
Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.
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