We're looking for a strategic, creative, and highly organized Experiential Marketing Specialist to join our client's marketing team on a freelance/contract basis through the end of 2025. In this pivotal role, you'll lead the development, delivery, and optimization of experiential marketing, sampling, and brand merchandise channel activations. You'll manage day-to-day relationships with external agency and vendor partners, collaborate closely with a senior marketing leaders, and work cross-functionally with our internal brand team to bring impactful activations to life for a well-known consumer brand.
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Advantages
Impactful Role: Lead key experiential marketing, sampling, and brand merchandise initiatives.
Collaborative Environment: Work closely with senior leadership, internal teams, and external partners.
Diverse Projects: Engage in a variety of projects, from executing current-year plans to strategizing for the coming year.
Autonomy: Be a self-starter who can take initiative and manage projects end-to-end.
Dynamic Work: Operate in a fast-paced environment where your creativity and strategic thinking will shine.
Meaningful Brand: Contribute to the growth of a leading brand in the consumer space.
Responsibilities
Partner with our experiential marketing agency to execute back-half 2025 plans and lead the ideation of experiential strategy and recommendations for the 2026 brief.
Manage day-to-day relationships with sampling programs and vendors, as well as brand merchandise strategy, vendors, and deliverables for both 2025 and 2026.
Oversee ad-hoc donation and product sampling requests for the remainder of 2025.
Collaborate extensively with cross-functional internal teams and external agency partners to develop and execute experiential marketing programs that support our brand's growth.
Be accountable for day-to-day management of the experiential agency, sampling vendors, and brand merchandise vendors, in partnership with a senior marketing leader, including budget and project management.
Cultivate relationships with multiple agencies and vendor partners to ensure best-in-class execution of programs.
Work with internal and external stakeholders to develop and execute flawless activations and communication programs supporting the 2026 brand brief.
Evaluate key learnings from past programs to continuously improve future activations.
Establish and maintain budgets and financials for all assigned marketing activities.
Develop creative solutions to optimize costs and resources (e.g., collateral, agency fees).
Liaise between creative/production teams and internal teams to ensure all creative adheres to marketing guidelines, trademark rules, and aligns with overall strategy.
Actively monitor all projects from conception to post-analysis, ensuring strategic alignment, completeness, and accuracy.
Qualifications
We're looking for a professional with:
3-5 years of relevant work experience in experiential marketing, sampling programs, and brand merchandise management.
Proven experience managing agency teams and working effectively with cross-functional partners.
Strong project management skills with the ability to juggle multiple concurrent projects.
Excellent relationship-building skills for seamless collaboration with agencies and brand stakeholders.
A creative problem-solver and strategic thinker with a strong work ethic.
The ability to work independently in a fast-paced environment.
Excellent analytical and negotiation skills.
Exceptional attention to detail.
A self-starter mindset who can take initiative and manage projects from start to finish.
Strong communication skills, with the ability to convey channel recommendations and optimizations clearly and relevantly to various audiences.
Prior experience in a brand-building role (e.g., CPG) or at an agency is an asset.
Experience working in US and Canadian markets is an asset.
Summary
If you are a driven and experienced Experiential Marketing Specialist eager to make a tangible impact on a well-loved brand, this freelance opportunity through the end of 2025 is for you. You'll play a crucial role in bringing exciting consumer experiences to life, managing key partnerships, and shaping the future of our brand's presence.
Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.
Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.
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We're looking for a strategic, creative, and highly organized Experiential Marketing Specialist to join our client's marketing team on a freelance/contract basis through the end of 2025. In this pivotal role, you'll lead the development, delivery, and optimization of experiential marketing, sampling, and brand merchandise channel activations. You'll manage day-to-day relationships with external agency and vendor partners, collaborate closely with a senior marketing leaders, and work cross-functionally with our internal brand team to bring impactful activations to life for a well-known consumer brand.
Advantages
Impactful Role: Lead key experiential marketing, sampling, and brand merchandise initiatives.
Collaborative Environment: Work closely with senior leadership, internal teams, and external partners.
Diverse Projects: Engage in a variety of projects, from executing current-year plans to strategizing for the coming year.
Autonomy: Be a self-starter who can take initiative and manage projects end-to-end.
Dynamic Work: Operate in a fast-paced environment where your creativity and strategic thinking will shine.
Meaningful Brand: Contribute to the growth of a leading brand in the consumer space.
...
Responsibilities
Partner with our experiential marketing agency to execute back-half 2025 plans and lead the ideation of experiential strategy and recommendations for the 2026 brief.
Manage day-to-day relationships with sampling programs and vendors, as well as brand merchandise strategy, vendors, and deliverables for both 2025 and 2026.
Oversee ad-hoc donation and product sampling requests for the remainder of 2025.
Collaborate extensively with cross-functional internal teams and external agency partners to develop and execute experiential marketing programs that support our brand's growth.
Be accountable for day-to-day management of the experiential agency, sampling vendors, and brand merchandise vendors, in partnership with a senior marketing leader, including budget and project management.
Cultivate relationships with multiple agencies and vendor partners to ensure best-in-class execution of programs.
Work with internal and external stakeholders to develop and execute flawless activations and communication programs supporting the 2026 brand brief.
Evaluate key learnings from past programs to continuously improve future activations.
Establish and maintain budgets and financials for all assigned marketing activities.
Develop creative solutions to optimize costs and resources (e.g., collateral, agency fees).
Liaise between creative/production teams and internal teams to ensure all creative adheres to marketing guidelines, trademark rules, and aligns with overall strategy.
Actively monitor all projects from conception to post-analysis, ensuring strategic alignment, completeness, and accuracy.
Qualifications
We're looking for a professional with:
3-5 years of relevant work experience in experiential marketing, sampling programs, and brand merchandise management.
Proven experience managing agency teams and working effectively with cross-functional partners.
Strong project management skills with the ability to juggle multiple concurrent projects.
Excellent relationship-building skills for seamless collaboration with agencies and brand stakeholders.
A creative problem-solver and strategic thinker with a strong work ethic.
The ability to work independently in a fast-paced environment.
Excellent analytical and negotiation skills.
Exceptional attention to detail.
A self-starter mindset who can take initiative and manage projects from start to finish.
Strong communication skills, with the ability to convey channel recommendations and optimizations clearly and relevantly to various audiences.
Prior experience in a brand-building role (e.g., CPG) or at an agency is an asset.
Experience working in US and Canadian markets is an asset.
Summary
If you are a driven and experienced Experiential Marketing Specialist eager to make a tangible impact on a well-loved brand, this freelance opportunity through the end of 2025 is for you. You'll play a crucial role in bringing exciting consumer experiences to life, managing key partnerships, and shaping the future of our brand's presence.
Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.
Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.
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